Assess your overall brand health and sentiment

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Stay on top of the latest industry trends
Instagram social listening gives you firsthand, actual answers based on facts. So you’re no longer wasting your efforts and resources on guesswork.

Why Instagram social listening matters
Brands shouldn’t live in a bubble when it comes to their Instagram activity. Listening puts your mentions, interactions and comments into context. This helps you engage people and grow your account.

Below are some specific ways that Instagram empowers student data you to connect with customers.

Learning what your audience wants on a personal level
Social listening on Instagram lets you hone in on the needs and pain points of your target audience. It shows you what conversations people are having, even outside of your brand’s account. This gives you a better idea of what they want based on the posts they’re creating and the comments they’re leaving on a friend’s or influencer’s post.

These insights will then inform your social media content strategy and promotion strategy. Knowing what your audience wants can even guide your product development efforts.

Instagram post from vegout magazine showing hershey's plant based chocolate and a highlighted comment explaining how excited they are to see vegan treats that aren't necessarily healthy
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