As with any web personalization activity, to be effective, even micro web personalizations must be a “consequence” of a good profiling and segmentation strategy of your audience .
Personal data, tastes and interests, browsing preferences and purchasing behaviors are fundamental information to have and from which to start if we want to personalize each little message on our site according to the user to whom it is addressed.
In this context, the use of a Customer Data Platform such as Blendee is essential because it allows not only to collect data and information on users , even anonymous ones, but also to offer personalized experiences by exploiting the full potential of artificial intelligence.
Microtexts that work are.. Convert!
Ideal for making your users feel recognized and important, while delivering content and products based on their interests, web micro-personalizations can be leveraged in e-commerce for multiple purposes.
Encourage users to sign up or join a loyalty program
Lead generation is a crucial aspect of an e-commerce growth strategy. Too often, however, it is entrusted ındonesia mobile database to the creation of pop-ups or behavioral messages that are often ignored, precisely because of their high visibility.
It reminds the user of how beneficial it is to sign up also on the product page , for example by displaying a percentage discount that they can take advantage of on their first purchase!
Remembering Free Shipping
Free shipping is an important incentive to purchase. It is important to remember it on your site by means of a banner or a push bar on the home page, but do not forget the product sheet or the shopping cart page. On the product sheet, you can call it out with a micro text customization to place perhaps right next to the call to action And, in the case where free shipping is linked to a minimum spending threshold, on the shopping cart page you can show the user the spending limit to take advantage of the promotion or how much is left to reach it.
Communicating special promotions and special offers
In the case of special promotions only on certain categories or on specific items, it is interesting to take advantage of web micro-personalizations to make them known to the user even within the product sheet (e.g.: "When purchasing the selected product, you immediately benefit from a discount of x%).
Stimulate impulse buying
Web micro-personalizations are particularly effective when we want to encourage the user to complete the purchase by communicating a sense of urgency and scarcity . In both cases, it is possible to insert a personalized message that perhaps indicates the expiration of a promotion (“Special price: Last hours”) or the quantity in stock available (“Last x items available”).