We have had several opportunities to explore the features and functionalities of a customer data platform in our blog.
But, let’s remember them briefly.
Although there is currently no exhaustive definition, we can define the CDP or Customer Data Platform as a platform that collects and unifies user and customer data from multiple channels and sources, standardizing them at the level of a single customer view .
Thus, thanks to a Customer Data Platform , you have the hong kong mobile database possibility of creating complete, accurate and up-to-date user profiles in real time thanks to the integration of behavioral, demographic, transactional, or especially first-party data.
CDP enables data collection and standardization, but not only that: many CDP marketing platforms have customer analytics services integrated with AI and machine learning for even more advanced profiling and predictive marketing activities .
From data collection to data activation to customer journey orchestration: the most modern CDPs integrate marketing automation , marketing personalization , and omnichannel campaign management features .