The Dutch House of Representatives elections are behind us and the results are known. Time to take stock of the value of polls based on social media analyses. Are these polls better than traditional polls? What are their advantages and disadvantages? And how are we going to gauge opinions in the future? In this overview article we will list the facts.
Social media have a high 'chat pot' content, but they contain valuable information, which can be extracted with smart analyses. In recent years, more and more examples have been added, such as the early detection of the outbreak of the Mexican flu, the prediction of cinema successes. A connection has also been found between the course of stock prices and Twitter messages.
The software that can analyze messages (linguistically) and determine sentiments canada telegram data is getting better and better. In the future, this will give us more insight into our behavior and the influence it has on our health and the environment we find ourselves in. It is therefore no wonder that these analyses have also made their way into the world of elections.
A few achievements raise high expectations: in the 2010 Lower House elections, the forecast of analysis agency Clipit was better than that of the pollsters. And Upstream predicted this spring that Van Haersma Buma would win the CDA party leadership elections with a large majority . The traditional pollsters had not seen that big victory coming. Will Maurice de Hond ultimately lose his job to this new form of polling ?