The Upper Room consisted of 3 parts: thinking, discussing and doing. 600 customers of Zilveren Kruis Achmea were invited to The Upper Room and a surprisingly high percentage of 54% signed up for it. A striking detail: the participants did not receive any reward for their participation in advance. Hilma found it important that the participants were intrinsically motivated to think along.
The trajectory of De Bovenkamer lasted 5 weeks and a total of 50 questions were sent. 170 people eventually helped answer these questions during the entire trajectory.
In the online forum, 35 customers were active (the discussion section ). Because they could see from the e-mails what percentage of the other members agreed or disagreed, they were triggered to go to the forum and discuss the topics further. In addition, there was direct contact with employees of Zilveren Kruis Achmea on the forum, who were even present in the evenings and weekends. Hilma said that the employees had agreed on when they had to be in the forum. They also called that 'Upper Room Service' internally.
Conditions for a successful co-creation community
Doing meant giving feedback. During the process, a weekly email wa belgium telegram data sent to the participants with the results, so that they could see which ideas were picked up. Hilma emphasized that it was also important to give feedback on which ideas were not picked up and for what reasons this was not done.
In addition to these tips, she mentioned a number of conditions for a successful online co-creation community: