Adapting to the paradigm shift
Posted: Wed Feb 12, 2025 9:57 am
The Barbie campaign, which launched in 2016, highlights the importance of breaking down cultural stereotypes that limit girls' possibilities and reminds them that they can be whatever they want.
Meetic, the online dating platform, is promoting profiles of famous women who made history, such as Frida Kahlo and Virginia Woolf, in its #WomenYouShouldMeet campaign.
Lastly, #YoPongoMisReglas by Intimina seeks northeast mobile number database to normalise the dialogue about menstruation and fight the taboo that still surrounds it. These campaigns are examples of how companies can use marketing to support gender equality and raise awareness about important issues in society.
Let's take Barbie as an example in 2016: the famous Mattel doll created a campaign where several girls could be seen criticizing the lack of female roles such as astronauts, scientists or presidents. Don't you find it ironic that these same companies that have used and manipulated the image of women to sell their products for decades, are now trying to adapt to a world in which feminism is increasingly important? Why did it take them so long to realize that women are more than just objects?
From the image of the “perfect housewife” to the “sexy and attractive woman”, advertising campaigns have used the image of women to sell all kinds of products, from dolls, food to clothing and cleaning products.
However, it was only recently that these same industries realized that the world had changed and that feminism was taking an increasingly important role in society. And then, as if by magic, they began to change their advertising campaigns to show a more inclusive and feminist message.
For medium-sized businesses with a range of 1000 items and omnichannel sales, the functionality of the CMS will be sorely lacking. Neither the CMS nor the accounting system will be able to cope with the task of building complex catalogs, creating mass transactions, linking products for up- or cross-sales without modifications.
Meetic, the online dating platform, is promoting profiles of famous women who made history, such as Frida Kahlo and Virginia Woolf, in its #WomenYouShouldMeet campaign.
Lastly, #YoPongoMisReglas by Intimina seeks northeast mobile number database to normalise the dialogue about menstruation and fight the taboo that still surrounds it. These campaigns are examples of how companies can use marketing to support gender equality and raise awareness about important issues in society.
Let's take Barbie as an example in 2016: the famous Mattel doll created a campaign where several girls could be seen criticizing the lack of female roles such as astronauts, scientists or presidents. Don't you find it ironic that these same companies that have used and manipulated the image of women to sell their products for decades, are now trying to adapt to a world in which feminism is increasingly important? Why did it take them so long to realize that women are more than just objects?
From the image of the “perfect housewife” to the “sexy and attractive woman”, advertising campaigns have used the image of women to sell all kinds of products, from dolls, food to clothing and cleaning products.
However, it was only recently that these same industries realized that the world had changed and that feminism was taking an increasingly important role in society. And then, as if by magic, they began to change their advertising campaigns to show a more inclusive and feminist message.
For medium-sized businesses with a range of 1000 items and omnichannel sales, the functionality of the CMS will be sorely lacking. Neither the CMS nor the accounting system will be able to cope with the task of building complex catalogs, creating mass transactions, linking products for up- or cross-sales without modifications.