7 Marketing Automation Workflows
Posted: Wed Feb 12, 2025 7:00 am
We've taken a broad look at what automated marketing workflows are and how they can be useful. Now let's look at seven specific examples that will increase efficiency.
1. Engaging new customers and re-engaging old ones
Engaging new buyers is an important part of creating a great customer experience and ensuring they return to your brand. A welcome email workflow is an easy way to make that first, engaging contact after a customer signs up for your service.
Screenshot taken from brilant.org email
The goal is to draw the customer further into what your brand has to offer. Start by greeting them by name, thanking them for their custom, and then show them more. Direct them to your social media posts, direct them to news and offers, and most importantly, show them why you are different and better than your competitors. Don’t forget to infuse your brand’s personality and style into every aspect of your messaging.
Automation workflows can really help you reconnect with customers who haven’t interacted with your business in a while and win back inactive subscribers . However, it’s important to find a balance when contacting customers. People have busy lives and no one likes to be bothered, but it’s wise to set a certain amount of inactivity to trigger a me poland mobile database ssage to their email address. The standard seems to be around a few months.
When you reach out to customers, it's a good idea to offer some kind of reward. A discount or a special offer or brand new products. A friendly, encouraging message that shows that you value the customer and that you missed their habit also wins.
Of course, some customers will decide to unsubscribe from your email list, it can be helpful to encourage them without being intrusive. Companies often take the approach of sending re-engagement emails to unsubscribed customers, effectively starting over with them and enticing them as if they were starting the entire customer lifecycle over again.
The example below from Amazon’s audiobook platform Audible shows the kind of special offer that is likely to lure a rejected customer back in. The audiobooks offered here can be customized to the customer’s taste, making them even more attractive.
Screenshot taken from Reddit
2. Subscription top-up
Replenishment is relevant for any products or services that tend to run out, expire, or have other time limits. For example, groceries and other consumer goods, subscriptions to services or publications, or health and beauty appointments.
An automatic reminder in advance of a product's expiration date can jog a customer's memory and encourage them to reorder. As with any communication of this kind, the language should be encouraging and friendly, emphasizing the quality and suitability of the goods or services.
1. Engaging new customers and re-engaging old ones
Engaging new buyers is an important part of creating a great customer experience and ensuring they return to your brand. A welcome email workflow is an easy way to make that first, engaging contact after a customer signs up for your service.
Screenshot taken from brilant.org email
The goal is to draw the customer further into what your brand has to offer. Start by greeting them by name, thanking them for their custom, and then show them more. Direct them to your social media posts, direct them to news and offers, and most importantly, show them why you are different and better than your competitors. Don’t forget to infuse your brand’s personality and style into every aspect of your messaging.
Automation workflows can really help you reconnect with customers who haven’t interacted with your business in a while and win back inactive subscribers . However, it’s important to find a balance when contacting customers. People have busy lives and no one likes to be bothered, but it’s wise to set a certain amount of inactivity to trigger a me poland mobile database ssage to their email address. The standard seems to be around a few months.
When you reach out to customers, it's a good idea to offer some kind of reward. A discount or a special offer or brand new products. A friendly, encouraging message that shows that you value the customer and that you missed their habit also wins.
Of course, some customers will decide to unsubscribe from your email list, it can be helpful to encourage them without being intrusive. Companies often take the approach of sending re-engagement emails to unsubscribed customers, effectively starting over with them and enticing them as if they were starting the entire customer lifecycle over again.
The example below from Amazon’s audiobook platform Audible shows the kind of special offer that is likely to lure a rejected customer back in. The audiobooks offered here can be customized to the customer’s taste, making them even more attractive.
Screenshot taken from Reddit
2. Subscription top-up
Replenishment is relevant for any products or services that tend to run out, expire, or have other time limits. For example, groceries and other consumer goods, subscriptions to services or publications, or health and beauty appointments.
An automatic reminder in advance of a product's expiration date can jog a customer's memory and encourage them to reorder. As with any communication of this kind, the language should be encouraging and friendly, emphasizing the quality and suitability of the goods or services.