When should you use exit pop-ups?

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If you target the right pages and the right audience, an exit-intent overlay can be an excellent opportunity to show visitors your brand's special offer.

Exit popup works very well on landing pages, commercial websites, and online eCommerce stores .

Here's one scenario: A visitor comes to your online store and adds a few products to their cart within a few minutes. Then, they start the checkout process and just before they enter their credit card information, they decide to wait for a better price deal, or their daughter calls them about an email she sent, distracting them from completing their purchase.

With an exit intent popup example like this, you can s estonia mobile database ave on abandoned carts and increase your sales by 20-30%.

exit popup Poptin
Source: Easter Pop-up Ideas
In the following paragraphs, we will show you a case study of pop-ups when leaving a landing page.

Intent Popup Examples and Case Study
How Poptin's pop-ups helped reduce lead costs by over 50%
Overview tab

The campaign discussed in this case study was for a local Israeli brand of robotic vacuum cleaners (hereinafter referred to as the “robot brand”). The experiment was conducted during the second quarter of 2017 (April-June) and the data was compared to the second quarter of 2016.

The goals of this experiment were crystal clear and Poptin was used to significantly increase conversion rates. Keep in mind that the robot brand was in a crowded market with fierce competitors like IRobot. Therefore, advertising costs were not getting cheaper from 2016 to 2017. The Robot brand had to use every means possible to increase its conversion rate.

Campaign goals

Experiment

During Q2 2016, a bot brand ran an Adwords campaign with an average monthly budget of $2,200 for a specific landing page. The landing page of this PPC campaign converted at an average cost of $77 per lead. With a total budget of $6,600 for the entire quarter, the landing page generated 86 leads.

During Q2 2017, the bot brand wanted to use the same landing page, but this time combined with Poptin. The bot brand created two pop-ups and displayed them to visitors using Poptin's A/B Test feature (the same templates were used, just with different copy and design):

1. A circular pop-up window with exit intent, which aims to attract visitors' attention with its special shape.

output intent technology popup 1
2. A timer pop-up designed to create urgency, the bot brand did not offer any discount in the pop-up copy (this is important because providing a discount alone can increase conversion).