The pen is mightier than the sword, says the proverb. When used for good or for evil. Magic words (also called powerful words or trigger words) prove how true this proverb is. I will use the term "MAGIC WORDS", because I believe that life is magic if we just let it happen. ☺
A magic word is a word that evokes emotion and response. It triggers a desire or need in you to respond to what is written or read. It's no secret that magic words are also used in marketing and sales.
What are these words and how can you use them effectively for your business?
In most cases, magic words have at least one of five characteristics: they are unique, they lead to action or decision, they describe, they surprise, and often they shock or scare.
If we compare the words “event” and “scam,” the former is pretty common. It describes an event, like a concert by your favorite singer. The word “scam,” on the other hand, evokes a completely different response. When you hear the word scam, you want to know what happened and who was affected.
As consumers, we read or see many such words every day, whether we are reading an email, a sales letter, a novel, or the subtitles on a YouTube video.
Every word in a sales pitch is important. If it doesn't provoke a reaction, it's wrong.
Magic words evoke emotions, call for action and purchase NOW.
I have prepared a list of 82 MAGIC WORDS that will help you write sales texts.
The type of emotion you want to evoke depends on the situation.
For example, if you are targeting customers who already know you or your product or service, you will want to create EXCITEMENT AND URGENCY . You want them to buy immediately.
However, if you are targeting customers who don’t know you yet, your magic words should trigger emotions like curiosity, greed, or anger. It doesn’t necessarily mean the customer will buy, but you want them to click.
1. CATCH GREED
We are all a little greedy, whether we want the last piece of chocolate or a higher price for a service or product. All you have to do is present your product in a way that makes your customers believe that they really want it.
Some of the most effective magic words for greed are:
1. Save money
2. Affordable
3. Free
4. Earn more
5. Get more
6. Bonus
7. Profit
8. Profitable
9. Cash
11. Additionally
12. Reduced
2. MAGIC WORDS THAT ARRIVE CURIOSITY
My favorite words to arouse curiosity are:
13. Secret
14. Discover
15. Learn
16. Join
17. Confidential
18. Hidden
19. Private
20. Exclusive
What all of these curiosity-arousing words have in common is that you are promising afghanistan phone number list the customer something that they don't know or that you will give them something that they don't know. Consider whether this will be true if you use magic words that arouse curiosity.
3. MAGIC WORDS FOR A SIMPLE SOLUTION
There are many strong words for a simple solution:
21. Fast to
22. Shortcut to
23. No bad conscience
24. Easy to
25. Without (negative consequences, such as effort, pain...)
26. Right away
27. Save time
28. The results are visible
29. In a moment
30. Very fast to
The goal is to tell or show your customers that they can do something faster and easier.
4. MAGIC WORDS THAT Arouse Longing, Desire, or Desire
31. Longing for
32. Do you want
33. Sinful
34. Sexy
35. Sensual
5. MAGIC WORDS THAT AVOID UNCOMFORTABILITY
36. Beautiful
37. Attractive
38. Legendary
39. Lovely
40. Youthful
41. Perfected
42. Neat
6. MAGIC WORDS THAT Arouse Power
43. Violent
44. Mighty
45. Capable
46. Influential
47. Fulfilled
48. Conquer
50. Smart
51. Almighty
52. Potential
53. Ascent
54. Prestige
7. MAGIC WORDS THAT INSPIRATE SECURITY
55. Safe
56. Protect
57. Hello
58. No risk
59. Absolutely
60. Of course
61. Indispensable
62. Authentic
63. TRUSTED
64. Freedom
65. Protection
8. MAGIC WORDS THAT INSPIRATE CONFIDENCE
66. The best
67. Great
68. Truly
69. Results
70. I should
71. Worthwhile
72. Advantage
73. Wonderful
74. Effective
9. MAGIC WORDS THAT AVOID FEAR
75. Danger
76. Take advantage
77. Lost Opportunity
78.. Awkward
79. Error
80. Panic
81. Threat
82. Disappointment
10. FORMULA FOR USING MAGIC WORDS
When writing texts, use a simple formula:
Feelings + suitability = THE RIGHT MAGIC WORD
In doing so, answer the following questions:
What feelings do you want to evoke in your reader?
To calm him down, arouse his curiosity, scare him a little, and offer a solution?
The choice of emotions to tap into, of course, depends on the end result you want to achieve. Not every moment is appropriate for all emotions. Choose your words of power according to the situation and try different tactics.
Magic words that sell and how you can use them
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