June 2023 – more hot news in PPC and marketing

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Don't miss out on the June news in the field of PPC and online marketing that will definitely interest you. On our blog you will find the most up-to-date information on what is currently happening in these areas and what trends are influencing the world of digital marketing. Read about the latest strategies, successful campaigns and tips from experts to stay up to date.
Meta Verified will be available globally
Meta is expanding access to its Meta Verified subscription package , which will now be available to paying users in all regions of the world. Meta introduced the paid verification system in February of this year. Initially, it was only available to users in Australia and New Zealand. Meta is gradually expanding access to it, now making it available to users in Latin America and will be fully available worldwide in the coming months. Meta Verified offers users who pay for the program a verified blue checkmark on Facebook or Instagram. Users also gain access to dedicated account support and other convenient features.

Advertisers are returning to Twitter, but they are spending less
The social network's management declares that Twitter has reversed the outflow of advertisers. However, the current scandal with advertising for neo-Nazi propaganda may erode them. Twitter will intensify its efforts to convince advertisers that the social network is a suitable platform for advertising. Chris Riedy, responsible for the company's marketing and business activities, said that Twitter wants to give brands more control over the context in which their advertising appears.

Meta launches community forums on artificial intelligence
As the debate about the benefits and potential dangers of emerging AI tools grows, Meta is launching a new community forum on generative AI to gather relevant insights from users and experts around the world. As part of the new community forum series, Meta will host a series of public meetings to gather feedback on the principles people would like to see reflected in these new technologies.

eVisions now partners with DoDo
Prague-based online marketing agency eVisions is now collaborating with DoDo , which started as a startup in 2015 and quickly grew into a large company. The technology and logistics company currently specializes in delivering food, restaurant meals, and small and large shipments for its business partners and is an expert in the so-called last sweden mobile database mile. In addition to its domestic operations, DoDo operates in Germany, Austria, Poland, Hungary, Slovakia, and Bulgaria. Since January 2023, eVisions has been helping to strengthen digital communication.

Facebook introduces new tools for Reels creators
Meta has announced a series of updates to Reels videos designed to attract creative talent and help them maximize the reach and engagement of their content on Facebook. Creators will be able to access new templates, new video editing options, a daily checklist, new insights, and more.

Tips for entrepreneurs: How to set up a social media strategy?
Using the example of a hypothetical Karl's hair salon, Vít Klement describes what entrepreneurs should consider when they want to use social media for their business . In the new series, using the example of Karl and his hair salon, we will describe step by step how to set up a company's communication strategy on social networks. For Karl, an entrepreneur from a district town where he is opening a new hair salon, it is important to understand what a social media strategy is and why it is important for his business.

Instagram will allow you to download Reels
After several months of testing, Instagram is introducing the ability to download publicly published Reels . It wants to expand the possibilities for further sharing of content. The new feature will work very simply. For a selected reel that you like, just click on the share icon and select the Download option. The video will automatically be downloaded to the gallery on your mobile phone. The new functionality is an opportunity for creators who want to expand their content in multiple user channels or on other platforms.