How to use Performance Max for travel campaigns

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This step-by-step guide will teach you how to successfully create and optimize a Performance Max campaign to promote travel services.
In today’s digital era, it’s essential for hotels to leverage modern tools and technologies to maximize their reach and increase revenue. One such tool is Google Ads’ Performance Max PPC campaigns . This guide will walk you through setting up this hotel campaign step by step so you can maximize your potential and minimize potential pitfalls and issues.

Google recently released its Performance Max best practice peru mobile database s for travel and tourism advertisers. The need for additional support tools outside of retail and e-commerce is strong as Google continues to prioritize Performance Max and automation . Google’s latest video tutorial covers the key steps to setting up a successful Performance Max campaign for hotel properties.

The advertised benefits of the Performance Max system for hotels are similar to those in other industries:

Ability to reach users across Google's entire inventory
Extending brand reach through additional advertising formats and channels
Leveraging strategic inputs that help drive Google's artificial intelligence to achieve maximum performance.
Step 1: Prepare your account settings
Before you jump into creating campaigns, it's essential to review your business data settings .

Go to "Tools and Settings" >> "Business Data" and select the "Hotel Properties" channel.

Here, advertisers select hotels that they will later select in the Performance Max campaign.

For businesses with a few properties, use "hotel selection" to select hotels from the map.

If more than 50 properties are used, there are three options for adding them to the business data:

Create a channel using Google Maps URLs
Use hotels in a Hotel Center account that is linked to your Google Ads account.
Use the Google API
Step 2: Select campaign settings
Now it's time to set up a Performance Max for Hotels campaign.

When creating a new campaign, select "Sales" as the objective and then "Purchases" as the conversion action.

After these selections, choose " Performance Max ", which will default to hotel selection. Travel-specific enhancements will allow advertisers to select a data feed source (from step 1).

One of the most important parts is choosing a bidding strategy that aligns with your company's goals. You can choose to either maximize: