Dynamic Ads on LinkedIn

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When you browse social media, you’ve probably come across ads that seem to be a copy of others. Boredom and repetition in ads can be a springboard to ignoring messages, and that’s true for your target audience as well . If you’re wondering if it’s possible to reach your audience in a more compelling and interesting way, the answer is: yes. And the key to this innovative approach is found in LinkedIn’s dynamic ads .

In today’s world, where competition in B2B marketing is at an all-time high, you need to come up with something that will grab attention and leave a lasting impression. PPC ads on LinkedIn have huge potential to expand your brand awareness and generate quality leads, but only if they can appeal with their originality and relevance.

With over 740 million users from over 200 countries, LinkedIn is an essential platform for professional presence. To really make your ads stand out on this network, it's key to take advantage of dynamic ads . What is it and how does it work?

Dynamic ads on LinkedIn are exactly what the name suggests - dynamic. Instead of static and universal ads, they allow you to create personalized content for each user . This content is generated automatically based on data from users' profiles, which means that each user sees an ad that is relevant to them. This way, you can reach potential clients much more precisely and effectively.

LinkedIn is the ideal platform for B2B
For B2B businesses looking to generate new leads, LinkedIn is the best platform, being 277% more effective at generating leads than Facebook and Twitter.

B2B marketers get 80% of their leads from LinkedIn. LinkedIn ads offer hundreds of characteristics to target, and with millions of LinkedIn users being senior-level influencers and decision-makers, there are plenty of ways to ensure your dynamic ad matches the right decision-making audience.

Dynamic Ads on LinkedIn
LinkedIn Dynamic Ads are more personalized than standard single-image ads or even video ads. They address the LinkedIn member by name and include their profile photo or company name to provide a more personalized experience for your audience.

A desktop user will see a PPC ad not among all the ads within a channel, but on the right side of the screen, where it is sure to grab your audience’s attention. This makes it feel personalized, which is another way to help your audience feel more connected to you from the start.

As a marketer, you can tailor your ads to your client's marketing goals . Customize your ads to build brand awareness, drive traffic, and convert leads into customers by showcasing products, services, events, and more.

Dynamic ad formats
Dynamic ads come in two main formats that are typically used for B2B clients: Follower Ads and Spotlight Ads. They can be used across your client’s marketing funnel to connect with their target audience at different stages of their user journey.

At the top of the funnel, you can use Follower Ads to build brand awareness and engagement, which will help drive members of your target audience to become active fans of your business page. For leads in the middle and bottom of the funnel, you can use the Spotlight Ad format, which can be used to generate leads or increase conversions when content is downloaded.

Tips for LinkedIn Dynamic Ads
To capture your audience’s attention and create an ad that’s personalized for them, be sure to allow your target audience’s profile photo to appear in your ad . Also, select macros to include each member’s or indonesia mobile database company’s name in your ad text. Macros allow you to dynamically generate ad content that’s personalized for each member of your target audience. When you use macros like %FIRSTNAME% or %LASTNAME%, the prospect’s personalized name will appear in your ad text.

Best practices for dynamic ads on LinkedIn
Best practices include always including a clear call to action so your audience knows what to do in their best interest and knows exactly where clicking on the ad will take them. Dynamic ad CTA options include:

Application
Download
View offer
Learn more
Register
Log
Register
Join
Participate
Request a sample
For Follower Ads, be sure to exclude existing followers from seeing your ad to ensure you get new leads. For Spotlight Ads, be more descriptive in your headline and ad text, as this will help your audience understand your message.