Funnels probably deserve a post of their own, but for our purposes here, they can help keep in mind what a typical customer journey with a brand or product (or at least one version of it) looks like, courtesy of this visualization from Intersection Consulting.
There are measurement opportunities at romania phone number list every step of the way. These are the big sections we'll focus on in this article.
Activity: the result of your social team.
Reach: Your Audience and Potential Audience
Engagement: interaction and interest in your brand
Acquisition: Building Relationships
Conversion: Actions, Sales and Results
Retention and PR: Happy Customers and Brand Evangelists
Activity Metrics: The Output of Your Social Team
These are the numbers that show what you’re doing, the key outputs of your social media team, including publishing, scheduling and optimizing content, answering questions, and resolving issues. They may seem pretty simple, but they become important to measure as you experiment and try new things. It’s nice to be able to tell if increasing your activity is leading to an increase in some of the other metrics we’ll cover later.