How to set up a Google Ads account
Posted: Wed Feb 12, 2025 4:16 am
Getting started with Google Ads today is a little more complicated than it used to be. This guide will walk you through the first steps of setting up your account.
Advertising on the Google Ads platform is an attractive option for many businesses to acquire new customers. Google Ads has a dominant share of the PPC advertising market , a proven return on investment, and is constantly improving its services through innovation. For those who decide to start promoting their products and services with Google Ads PPC advertising , getting started can be a little more complicated than in the past. It is essential to make key decisions regarding the type of account and ensure that all verification steps are completed correctly. This article serves as a step-by-step guide to the process of setting up an account in Google Ads. It is important to note that while the article contains strategic advice , it aims to provide as universally applicable a guide as possible. Details regarding specific settings such as Local Service Ads or Merchant Center will not be covered.
A Google Ads account allows you to create and manage online ads that can help increase your visibility, traffic, and sales. To set up a Google Ads account, you can follow these steps:
Create a Gmail account: You'll need a Gmail email address to sign up for Google Ads. If you already have a Gmail account, you can use it. If you don't, you can create one for free.
Sign in to Google Ads: After you create a Gmail account, you can sign in to Google Ads on this page. Select Get started and follow the on-screen instructions. You'll need to enter some basic information, such as your country, time zone, currency, and billing information.
Create your first campaign: After you create a Google Ads account, you bulgaria mobile database can start creating your first ad campaign. A campaign is a set of ads that share the same budget, goal, and settings. You can choose from different campaign types, such as search campaigns, display campaigns, video campaigns, or Smart campaigns. Each campaign type has its own advantages and disadvantages, so it's a good idea to familiarize yourself with their features and requirements.
Getting started with Google Ads
Setting up a Google Ads account requires an email address (this can be from Google or another email address). If you don't already have an email address that you plan to use, you can create a quick Gmail account before setting up your ad account. Once you've determined the email account to be associated with your ad account, you'll be prompted to use your Google Business Profile as a starting point.
However, doing so will lock your account as a Smart Campaigns account.
While Smart Campaigns can be useful for some brands, locking down an account solely to support such campaigns is not ideal for most advertisers.
Don't forget to select the option "Are you a professional marketer? Switch to advanced mode."
After you navigate to your ad account, you'll be prompted to create your first campaign. If you're not ready, you can skip ahead to creating an account without a campaign.
Google will look for assets associated with your email address (like YouTube channels). You can connect them for additional audiences and placements, or leave them out for now.
If you're promoting your app or using it as a landing page, you can also connect it during this step. You'll also be able to connect your phone number .
Advertising on the Google Ads platform is an attractive option for many businesses to acquire new customers. Google Ads has a dominant share of the PPC advertising market , a proven return on investment, and is constantly improving its services through innovation. For those who decide to start promoting their products and services with Google Ads PPC advertising , getting started can be a little more complicated than in the past. It is essential to make key decisions regarding the type of account and ensure that all verification steps are completed correctly. This article serves as a step-by-step guide to the process of setting up an account in Google Ads. It is important to note that while the article contains strategic advice , it aims to provide as universally applicable a guide as possible. Details regarding specific settings such as Local Service Ads or Merchant Center will not be covered.
A Google Ads account allows you to create and manage online ads that can help increase your visibility, traffic, and sales. To set up a Google Ads account, you can follow these steps:
Create a Gmail account: You'll need a Gmail email address to sign up for Google Ads. If you already have a Gmail account, you can use it. If you don't, you can create one for free.
Sign in to Google Ads: After you create a Gmail account, you can sign in to Google Ads on this page. Select Get started and follow the on-screen instructions. You'll need to enter some basic information, such as your country, time zone, currency, and billing information.
Create your first campaign: After you create a Google Ads account, you bulgaria mobile database can start creating your first ad campaign. A campaign is a set of ads that share the same budget, goal, and settings. You can choose from different campaign types, such as search campaigns, display campaigns, video campaigns, or Smart campaigns. Each campaign type has its own advantages and disadvantages, so it's a good idea to familiarize yourself with their features and requirements.
Getting started with Google Ads
Setting up a Google Ads account requires an email address (this can be from Google or another email address). If you don't already have an email address that you plan to use, you can create a quick Gmail account before setting up your ad account. Once you've determined the email account to be associated with your ad account, you'll be prompted to use your Google Business Profile as a starting point.
However, doing so will lock your account as a Smart Campaigns account.
While Smart Campaigns can be useful for some brands, locking down an account solely to support such campaigns is not ideal for most advertisers.
Don't forget to select the option "Are you a professional marketer? Switch to advanced mode."
After you navigate to your ad account, you'll be prompted to create your first campaign. If you're not ready, you can skip ahead to creating an account without a campaign.
Google will look for assets associated with your email address (like YouTube channels). You can connect them for additional audiences and placements, or leave them out for now.
If you're promoting your app or using it as a landing page, you can also connect it during this step. You'll also be able to connect your phone number .