How to get started with LinkedIn audiences
Posted: Wed Feb 12, 2025 4:14 am
LinkedIn offers extensive options for targeting professional audiences. Audiences allow you to reach people who are interested in you and get a list of companies you would like to work with.
LinkedIn is an essential arena for business professionals looking to expand their reach and connect with relevant audiences . However, many businesses can feel lost in a sea of professional profiles and intense competition. We’ll walk you through step-by-step strategies for effectively leveraging audiences on the platform. Navigating the world of LinkedIn can be a maze, but don’t worry. With the right combination of targeting and messaging, brands can achieve significant results on this professional platform. However, the key to success is using audiences and strategically building lists . This article provides a comprehensive guide on how to start leveraging the potential of LinkedIn’s Matched Audiences and Lists. Track your results, adjust your strategies, and you’ll soon be reaping the rewards of your targeted approach on this premier professional platform.
Types of matched audiences
LinkedIn allows you to create first-party and third-party audiences in a variety of ways. Here are the categories available at the time of writing:
Contact lists: Targeting individual people.
Company Lists: Targeting a Target Group: Lists: Targeting everyone who works for a particular organization.
Pixel-based retargeting: Targeting anyone who has visited selected pages on your website.
Engagement-based retargeting: Based on activity within the platform, such as:
Engaging in a single image ad.
Video ad display.
Open/submit form.
Involvement on the company page.
RSVP to events on LinkedIn.
Guidelines and instructions
The minimum size of a matched audience to be eligible for service is 300 people. This means that after the list is uploaded and processed, 300 people must be assigned to it in the platform .
There will likely be some downtime where the platform will not be able to match all the people from the original document.
The platform will display the match rate after the list sync is comple bulgaria mobile database te, allowing you to double-check the fields if the match rate seems unusually low.
Just because you can target just 300 people doesn't mean you should. Larger audiences generally show more effective CPCs and CPAs, with a threshold of at least 50,000 people being ideal .
To target companies, LinkedIn recommends including at least 1,000 companies .
For contact targeting, LinkedIn recommends including a minimum of 10,000 email addresses . If multiple email addresses match the same user, that person will only be included once.
The maximum file size for both types of lists is 20 MB or 300,000 records.
When uploading your list, use the templates that LinkedIn provides . If you prefer, you can use just the email field for a contact list or the company name field for a company list, but the more columns you can include, the more accurate the matching process can be.
Additionally, you'll need to wait for LinkedIn to finish processing the list before you can target it in
LinkedIn is an essential arena for business professionals looking to expand their reach and connect with relevant audiences . However, many businesses can feel lost in a sea of professional profiles and intense competition. We’ll walk you through step-by-step strategies for effectively leveraging audiences on the platform. Navigating the world of LinkedIn can be a maze, but don’t worry. With the right combination of targeting and messaging, brands can achieve significant results on this professional platform. However, the key to success is using audiences and strategically building lists . This article provides a comprehensive guide on how to start leveraging the potential of LinkedIn’s Matched Audiences and Lists. Track your results, adjust your strategies, and you’ll soon be reaping the rewards of your targeted approach on this premier professional platform.
Types of matched audiences
LinkedIn allows you to create first-party and third-party audiences in a variety of ways. Here are the categories available at the time of writing:
Contact lists: Targeting individual people.
Company Lists: Targeting a Target Group: Lists: Targeting everyone who works for a particular organization.
Pixel-based retargeting: Targeting anyone who has visited selected pages on your website.
Engagement-based retargeting: Based on activity within the platform, such as:
Engaging in a single image ad.
Video ad display.
Open/submit form.
Involvement on the company page.
RSVP to events on LinkedIn.
Guidelines and instructions
The minimum size of a matched audience to be eligible for service is 300 people. This means that after the list is uploaded and processed, 300 people must be assigned to it in the platform .
There will likely be some downtime where the platform will not be able to match all the people from the original document.
The platform will display the match rate after the list sync is comple bulgaria mobile database te, allowing you to double-check the fields if the match rate seems unusually low.
Just because you can target just 300 people doesn't mean you should. Larger audiences generally show more effective CPCs and CPAs, with a threshold of at least 50,000 people being ideal .
To target companies, LinkedIn recommends including at least 1,000 companies .
For contact targeting, LinkedIn recommends including a minimum of 10,000 email addresses . If multiple email addresses match the same user, that person will only be included once.
The maximum file size for both types of lists is 20 MB or 300,000 records.
When uploading your list, use the templates that LinkedIn provides . If you prefer, you can use just the email field for a contact list or the company name field for a company list, but the more columns you can include, the more accurate the matching process can be.
Additionally, you'll need to wait for LinkedIn to finish processing the list before you can target it in