5 steps to a successful lead nurturing campaign

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The duration of the conversion is also interesting, both in general and especially in the transition from Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL). If the general process takes too long, it is most likely due to incorrectly selected content. However, if it takes too long to convert MQLs into SQLs, this could also be due to poor marketing and sales alignment . This is where good cooperation is particularly important if you want to win customers in the long term.

cost per customer
If you want to run a successful business, you should rcs database never lose sight of your finances. This also applies to the lead nurturing process . You should regularly check how much resources (time and money) you are spending on the process and how many customers you are generating in the process. The result of this calculation should minimize after a while, because your goal is ultimately to optimize the process so that you turn as many of your leads into actual customers as possible - and with minimal effort. However, if the number stays the same for a long time, you should continue to optimize your strategy using the other key figures.


cancellation rate
“The unsubscribe rate [of a good campaign] should be below 1%” - HubSpot

This percentage is based on the proportion of email recipients who click the unsubscribe button in your email, which should be standard in every email since May 2018, at the latest, following the GDPR . If you keep an eye on the unsubscribe rate, you will also know your growth rate. This way, you can identify possible peaks after a successful email campaign and the campaign can serve as an example for future ones.