New Year's PPC News – January 2024
Posted: Wed Feb 12, 2025 3:40 am
Read our article to get a comprehensive overview of the latest developments in the world of PPC and find out how you can use them to achieve online success.
The new year brings exciting innovations and new opportunities in PPC (Pay-Per-Click) advertising. The months of January are a key time for digital marketers looking for ways to optimize their campaigns and achieve the best possible results. In our latest article, we’ll take a look at the latest PPC news to introduce you to the latest trends, strategies, an luxembourg mobile database d tools that will help you maximize the effectiveness of your paid advertising. Join us to discover how you can take advantage of the latest PPC developments and ensure a successful start to the new year in the world of digital marketing.
Google Ads simplifies booking video campaigns on YouTube
Explore simplified options for YouTube booking video campaigns through Google Ads with self-service options.
Google Ads is a simpler way to buy reservation campaigns , including YouTube Select Lineups and Masthead. Reservation campaigns offer fixed-price impressions, perfect for building brand awareness and promoting products, with options like non-skippable in-stream ads and bumper ads. Advanced targeting options include YouTube Select, topic and interest targeting, and demographics, giving advertisers versatile and precise ad placement.
Google allows select websites to delay the phasing out of third-party cookies
Google will completely phase out third-party cookies in the fall , but some sites will be able to temporarily re-enable them until the end of the year. Google is giving sites the option to request additional time to transition away from relying on third-party cookies.
To address potential compatibility issues, the search engine has implemented a trial to phase out third-party cookies. While Chrome plans to remove third-party cookies by Q3 2024, this program allows embedded sites and services to temporarily allow them until December 27, 2024.
Instagram will make it easier to broadcast live through third-party apps
Instagram has announced a handy update for live streaming , making it easier to broadcast live using third-party tools on desktop.
If you're using a professional account on Instagram, you can go live using any streaming software, not directly from the app. You just need a streaming key, which you get in the Instagram desktop app.
The new year brings exciting innovations and new opportunities in PPC (Pay-Per-Click) advertising. The months of January are a key time for digital marketers looking for ways to optimize their campaigns and achieve the best possible results. In our latest article, we’ll take a look at the latest PPC news to introduce you to the latest trends, strategies, an luxembourg mobile database d tools that will help you maximize the effectiveness of your paid advertising. Join us to discover how you can take advantage of the latest PPC developments and ensure a successful start to the new year in the world of digital marketing.
Google Ads simplifies booking video campaigns on YouTube
Explore simplified options for YouTube booking video campaigns through Google Ads with self-service options.
Google Ads is a simpler way to buy reservation campaigns , including YouTube Select Lineups and Masthead. Reservation campaigns offer fixed-price impressions, perfect for building brand awareness and promoting products, with options like non-skippable in-stream ads and bumper ads. Advanced targeting options include YouTube Select, topic and interest targeting, and demographics, giving advertisers versatile and precise ad placement.
Google allows select websites to delay the phasing out of third-party cookies
Google will completely phase out third-party cookies in the fall , but some sites will be able to temporarily re-enable them until the end of the year. Google is giving sites the option to request additional time to transition away from relying on third-party cookies.
To address potential compatibility issues, the search engine has implemented a trial to phase out third-party cookies. While Chrome plans to remove third-party cookies by Q3 2024, this program allows embedded sites and services to temporarily allow them until December 27, 2024.
Instagram will make it easier to broadcast live through third-party apps
Instagram has announced a handy update for live streaming , making it easier to broadcast live using third-party tools on desktop.
If you're using a professional account on Instagram, you can go live using any streaming software, not directly from the app. You just need a streaming key, which you get in the Instagram desktop app.