5 reasons why your Google Business Profile may be suspended
Posted: Wed Feb 12, 2025 3:31 am
Some "unwritten" rules can lead to your Google Business Profile being suspended and impacting your visibility in local search. Learn what to watch out for.
Google Business Profile suspension can be a significant problem for local businesses that rely on in-person interactions with customers. When a suspension occurs, the profile either disappears from Google altogether, which is a common scenario, or becomes inaccessible to the profile owner or manager. Both are devastating for the business and often result in a loss of customer contact and online visibility . This situation can be devastating for many business owners, with some even considering going out of business if they are unable to reinstate their Business Profiles. Complicating matters is that Google typically does not disclose the reason for the suspension, leading to frustration for business owners as they attempt to correct the violation and reinstate their Business Profiles. Clearly, maintaining and managing a Google Business Profile is a key aspect of successfully connecting with local customers.
Why might Google Business Profiles be suspended?
When your Business Profile is suspended, a key first step is to carefully review the Google Business Profile Guidelines . These guidelines can provide important information about the rules and expectations that have been violated. In many cases, business owners have the ability to identify which specific rule led to the suspension. Unfortunately, there are also "unwritten" rules that can cause a profile to be suspended, and this ambiguity makes the situation more complicated. Identifying the exact reason for the suspension becomes a detective's job, where it is essential to investigate all available information. Now, we will discu india mobile database ss the five most common reasons why Google Business Profiles are suspended, so that you can approach the matter with as much information as possible about the situation.
Wrong address
Google has extensive rules regarding the types of addresses that are eligible for Google Business Profiles. Some of the most commonly violated rules involve using a PO Box address or a virtual office address. Neither of these types of addresses are allowed. The one rare exception is a co-working space address if you meet the following criteria:
You rent a dedicated office.
The location is permanently marked.
Customers can see you on site.
The office is staffed during business hours. (Either you or your employees must be there. And no, co-working employees are not your employees, so they don't count!).
Another violation of address rules is displaying your home address on your Google Business Profile, even if you don't have a permanent business sign at home and don't meet with customers there.
If you have a service business and operate from home but travel to customers to perform your work, you may not display your home address on your Google Business Profile.
Some businesses may get away with violating address rules for a while, but eventually it will catch up with them.
Google Business Profile suspension can be a significant problem for local businesses that rely on in-person interactions with customers. When a suspension occurs, the profile either disappears from Google altogether, which is a common scenario, or becomes inaccessible to the profile owner or manager. Both are devastating for the business and often result in a loss of customer contact and online visibility . This situation can be devastating for many business owners, with some even considering going out of business if they are unable to reinstate their Business Profiles. Complicating matters is that Google typically does not disclose the reason for the suspension, leading to frustration for business owners as they attempt to correct the violation and reinstate their Business Profiles. Clearly, maintaining and managing a Google Business Profile is a key aspect of successfully connecting with local customers.
Why might Google Business Profiles be suspended?
When your Business Profile is suspended, a key first step is to carefully review the Google Business Profile Guidelines . These guidelines can provide important information about the rules and expectations that have been violated. In many cases, business owners have the ability to identify which specific rule led to the suspension. Unfortunately, there are also "unwritten" rules that can cause a profile to be suspended, and this ambiguity makes the situation more complicated. Identifying the exact reason for the suspension becomes a detective's job, where it is essential to investigate all available information. Now, we will discu india mobile database ss the five most common reasons why Google Business Profiles are suspended, so that you can approach the matter with as much information as possible about the situation.
Wrong address
Google has extensive rules regarding the types of addresses that are eligible for Google Business Profiles. Some of the most commonly violated rules involve using a PO Box address or a virtual office address. Neither of these types of addresses are allowed. The one rare exception is a co-working space address if you meet the following criteria:
You rent a dedicated office.
The location is permanently marked.
Customers can see you on site.
The office is staffed during business hours. (Either you or your employees must be there. And no, co-working employees are not your employees, so they don't count!).
Another violation of address rules is displaying your home address on your Google Business Profile, even if you don't have a permanent business sign at home and don't meet with customers there.
If you have a service business and operate from home but travel to customers to perform your work, you may not display your home address on your Google Business Profile.
Some businesses may get away with violating address rules for a while, but eventually it will catch up with them.