Google Ads simplifies geographic targeting for PPC ads

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The changes aim to simplify and streamline targeting processes so that targeting is more intuitive for advertisers and they can more easily create effective PPC campaigns.
Good news! Google has simplified geographic targeting in advertising campaigns on the Google Ads platform. You will no longer find low-impact targeting options and has prepared other news. Come and learn more through our article.

Changes in geographic targeting
It is no longer possible to target a group of people searching for your target location through Google Ads . This is mainly because this option has not been used effectively. On the contrary, it has had a low adoption rat ecuador mobile database e among search users. However, it is still possible to target by presence or interest or just presence using geographic location .

Google has also removed the ability to exclude targeting by Presence or interest: People in your excluded locations, people who are regularly located in or have shown interest in them . Campaigns will automatically exclude users in excluded locations.

What do these changes mean for advertisers?
The goal of the changes is to simplify and align targeting processes so that targeting is more intuitive for advertisers and they can more easily create effective PPC campaigns that perform as well as possible.

While some of the removed geo-targeting options may have been used by advertisers, Google assessed that they had a low impact on the performance of ad campaigns.

Are you wondering how to set up targeting correctly to get as many new customers as possible? We have the solution for you in our next article .