Who are your potential customers?

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Qualified vs. Unqualified Leads: Who's Who and Why You Should Know Them
Who are your potential customers? Sometimes it can happen that you have potential customers, but they never become real customers, even though they have the potential to do so, because they don't make the desired conversion.

The ideal way to target potential customers who will become your real customers is by identifying qualified and unqualified prospects. Let's take a look at how to do that.

Recognize the differences between qualified and unqualified leads
The first and most important step is to recognize the differences between customers who are ideal for you and are interested in your products or services, and those who are not a good fit for your company or type of product or service and are not ready to make the desired conversion. If you can recognize the differences between these two groups, you are half way there. You can focus all your marketing and sales efforts on strategies and campaigns that will lead to new customer acquisition and sales of your products or services.

Who is a qualified prospect?
Qualified prospects are people who have a problem that your product or s brazil mobile database ervice can solve. They are people who have interacted with your marketing content, such as social media, paid ads, or your website. They are people who fit the profile of your ideal customer and are ready to consider purchasing your products or services.

These prospects are your qualified prospects. They have control over their finances and decision-making authority. They also tend to have lower churn rates and are more likely to purchase from you repeatedly.

Qualified leads are those who have filled out a form on your website to receive a free product (e-book, online course, case study, etc.), signed up for an email newsletter, or interacted with a chatbot on your website to learn more about your company, products, or services.

Who is an unqualified prospect?
An unqualified potential customer is someone who has not yet accurately identified their need or problem, or has identified it but is not sure that it can be solved through your product or service.

Unlike qualified potential customers, these people often do not have control over their finances and do not have the authority to make purchasing decisions.

Potential customers who fall into the unqualified group may be employees exploring options to improve or support their team, people who are looking around for something they would like but do not currently have the finances to purchase your product or service, or they do not currently need your product.