Evaluate organic traffic with GA4

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Google Analytics 4 is a great tool for measuring organic traffic. Learn how to properly evaluate it and improve your SEO strategy.
The article gives you tips on how to analyze data correctly and what is worth monitoring to get the most valuable information from the analysis.

What is organic traffic?
Organic traffic is traffic to your website from sources other than algeria mobile database advertising links. This is data from search engines such as Google, Seznam, or Bing.

In addition to organic traffic, you can also explore:

Paid traffic: Users flowing to your website from paid advertising.

Direct traffic: Users flowing to your website via direct links.

Recommendation: Users flowing to your website via external backlinking.

Social: Users flowing to your website from social media links.

How to measure organic website traffic using GA4?
The best way to measure organic traffic in GA4 is to use a survey that examines the user lifecycle. This analysis simplifies the analysis of the entire customer funnel.

The life cycle can be examined from 4 different perspectives:

Acquisition Overview: Shows an analysis of where your website traffic is coming from. It is the most important tool for digging deeper into organic traffic.

Engagement Overview: Displays user engagement data, including conversions, website events, and user landing pages.

Monetization Overview: Used to analyze sales, from how individual products are performing to an overview of paid advertising.

Retention report: Evaluates how long users spend on your website.

Acquisition overview – what can it tell you?
Understanding the acquisition overview may seem quite complicated at first glance. It consists of several different analytics:

User Acquisition Overview: Data on how users first entered your website.

Traffic Acquisition Overview: Similar to the above, but at the traffic level. Helps identify individual campaigns from which traffic comes. Further analysis will be based on this tool.