The search engines have gotten better...
Posted: Tue Feb 11, 2025 10:18 am
We are constantly evolving. Search engine optimization is no longer just about using the right keywords for search engines.
It is more important to know how and what your ideal customers are looking for, why they are looking for it and ultimately to provide helpful, relevant content for your readers. That is why we recommend:
Organize your content into topics or clusters and pillar pages
Use the search data provided by Google Search Console linkedin database to optimize your content and determine which wording to use
search queries, impressions and click rates
The Google Search Console integration delivers important search data on previously published posts directly to your HubSpot Marketing Hub:
the search queries with which your visitors found the site
the average position in the list of search results
the overall impressions
the click rate of your content
What the Google Search Console Integration with HubSpot brings
In this HubSpot display, you can see on the left the search queries that readers enter into Google when they want to find out more about GDPR and the double opt-in. The columns on the right show you:
Average position of your article in the list of Google search results : The lower the number, the earlier your page will appear in the search results.
Clicks : The number of times someone clicked to reach your page.
It is more important to know how and what your ideal customers are looking for, why they are looking for it and ultimately to provide helpful, relevant content for your readers. That is why we recommend:
Organize your content into topics or clusters and pillar pages
Use the search data provided by Google Search Console linkedin database to optimize your content and determine which wording to use
search queries, impressions and click rates
The Google Search Console integration delivers important search data on previously published posts directly to your HubSpot Marketing Hub:
the search queries with which your visitors found the site
the average position in the list of search results
the overall impressions
the click rate of your content
What the Google Search Console Integration with HubSpot brings
In this HubSpot display, you can see on the left the search queries that readers enter into Google when they want to find out more about GDPR and the double opt-in. The columns on the right show you:
Average position of your article in the list of Google search results : The lower the number, the earlier your page will appear in the search results.
Clicks : The number of times someone clicked to reach your page.