Reduce your dependence on Google
Posted: Tue Feb 11, 2025 10:07 am
Google is a fantastic source of traffic, but relying too heavily on a single source is dangerous - especially since Google's constant updates can significantly impact your traffic overnight.
That's why it's important to diversify your website's traffic sources. By diversifying your referral traffic sources, you gain more control over your site's success. If one source, such as search, takes a dip, you can compensate with more traffic from another source, such as catalogs.
5 ways to get more referral traffic
Generating more links is important, but how do we go about getting more of them? Let's dive in.
List your website in online directories
Online catalogs are like the phone books of the digital age. People search websites like Firmy.cz for the services and businesses they need.
Publish articles as part of guest blogging
Guest blogging is a great way to build referral traffic. It involves reac spain mobile database hing out to websites that want content and offering to write a blog post in exchange for providing backlinks .
It’s best to focus your guest blogging efforts on sites that are related to your business, which means your content will reach a relevant audience that delivers top traffic. If you can set up a regular posting schedule , all the better, as this will allow you to maintain consistent referral traffic from these sources over time and increase your website traffic.
Write press releases
Press releases are a quick and easy way to get a wave of fresh traffic from your referring URLs. It's a great idea to issue a press release for an event you're hosting or to announce important events like management changes, earnings releases, acquisitions, and product launches.
A press release is great for promoting new products or events while also generating valuable traffic from publications that pick it up.
But honestly, if you're paying for a press release, you can write about pretty much anything and pretend it's worth it. Some companies even send out press releases every time they land a new client.
Be active on social media
Social media sites are also natural candidates for bringing in referral traffic. Plus, there are several options that are a good fit for your brand and audience.
For example, Facebook is fantastic for older audiences and event planning. TikTok is aimed at a younger audience and allows you to showcase your video talent. And of course, there’s LinkedIn if your target audience is more professional-minded.
No matter which social media platform you choose, make sure your posts include a clear call to action that will lead people to your website. This way, you will get traffic from social media apps.
Create link-worthy content
If you want to capture backlinks and increase the traffic you get from other websites, you need the right bait . In this case, we're talking about content that other websites want to link to.
Here are a few types of content that writers and marketers like to link to:
Original data: Survey statistics or data collected by your app.
Infographics: A summary of statistical data or a visual presentation of a process.
Opinion blog posts: A fresh perspective on a common question in your industry
Once you've created a backlink magnet, share it with publications and thought leaders in your industry so they can link to your website.
Easy way to reference
Referral traffic is an important source of new leads. As search engines become more discerning and more people search on social media platforms, referral links will become an even bigger factor in your online success.
When you're thinking about how to get more website visitors from more places, remember these five quick and easy ways to get more traffic from links.
That's why it's important to diversify your website's traffic sources. By diversifying your referral traffic sources, you gain more control over your site's success. If one source, such as search, takes a dip, you can compensate with more traffic from another source, such as catalogs.
5 ways to get more referral traffic
Generating more links is important, but how do we go about getting more of them? Let's dive in.
List your website in online directories
Online catalogs are like the phone books of the digital age. People search websites like Firmy.cz for the services and businesses they need.
Publish articles as part of guest blogging
Guest blogging is a great way to build referral traffic. It involves reac spain mobile database hing out to websites that want content and offering to write a blog post in exchange for providing backlinks .
It’s best to focus your guest blogging efforts on sites that are related to your business, which means your content will reach a relevant audience that delivers top traffic. If you can set up a regular posting schedule , all the better, as this will allow you to maintain consistent referral traffic from these sources over time and increase your website traffic.
Write press releases
Press releases are a quick and easy way to get a wave of fresh traffic from your referring URLs. It's a great idea to issue a press release for an event you're hosting or to announce important events like management changes, earnings releases, acquisitions, and product launches.
A press release is great for promoting new products or events while also generating valuable traffic from publications that pick it up.
But honestly, if you're paying for a press release, you can write about pretty much anything and pretend it's worth it. Some companies even send out press releases every time they land a new client.
Be active on social media
Social media sites are also natural candidates for bringing in referral traffic. Plus, there are several options that are a good fit for your brand and audience.
For example, Facebook is fantastic for older audiences and event planning. TikTok is aimed at a younger audience and allows you to showcase your video talent. And of course, there’s LinkedIn if your target audience is more professional-minded.
No matter which social media platform you choose, make sure your posts include a clear call to action that will lead people to your website. This way, you will get traffic from social media apps.
Create link-worthy content
If you want to capture backlinks and increase the traffic you get from other websites, you need the right bait . In this case, we're talking about content that other websites want to link to.
Here are a few types of content that writers and marketers like to link to:
Original data: Survey statistics or data collected by your app.
Infographics: A summary of statistical data or a visual presentation of a process.
Opinion blog posts: A fresh perspective on a common question in your industry
Once you've created a backlink magnet, share it with publications and thought leaders in your industry so they can link to your website.
Easy way to reference
Referral traffic is an important source of new leads. As search engines become more discerning and more people search on social media platforms, referral links will become an even bigger factor in your online success.
When you're thinking about how to get more website visitors from more places, remember these five quick and easy ways to get more traffic from links.