Request your content marketing checklist now!

[Shishirgano9]

Creating content offers such as eBooks, white papers or checklists takes a lot of time and work. You have written a text, designed an attractive layout and created a suitable landing page and thank-you page. Is your offer still generating too few leads? We would like to show you 5 reasons why your conversion rate is too low and what you can do about it.


1.) Your landing page is not optimized
On a landing page, you make a free offer to visitors to your rich people database website and ask for some personal data in return. Your landing page should therefore reflect the value of the offer. For example, list 4-5 advantages that your visitor can benefit from if they download your offer and outline the scope and some key topics. The question "What do I get out of the offer?" must be answered clearly. If you have a lot of visitors to your landing page, but only a few of them convert (i.e. fill out the form), you should definitely revise your landing page . Also carry out so-called A/B tests to find out which (technical) language works best for a certain buyer persona (target customer).

2.) You did n’t consider your buyer persona
Before you start developing an offer, you should ask yourself a few strategic questions: "Who is my offer intended for? What is my persona interested in, what are their pain points?" The more thoroughly you develop and get to know your ideal customers, the easier it will be to tailor the content to the needs and wishes of your personas. Just put yourself in the shoes of an ideal customer. A look at the buyer's journey can be very helpful: Do they want to find out more about your company and your products? Then you should make your brand, products and services better known. Do they already have a specific intention to buy but still need to be guided in the right direction? Then you should offer them a case study through which they can get to know a successful customer project. The more concrete and precise your buyer personas are defined, the better the content can be tailored to them.