The structure of a Google ad

[Shishirgano9]

Google Ads offer the possibility of creating text ads as well as image, display or mobile ads, responsive ads, shop or app ads. Text ads are the main medium. Strategically enhanced ads therefore also need a campaign-strategic justification.

Each Google text ad usually consists of 4 parts - so-called assets - which you as a user write or enter yourself:

Ad title : This is the most important part of any ad in terms moj database of maximum attention and a first impression for potential customers of your company. The title of your ad should clearly state what your company is or what product or service you offer. Google says that ad titles can have a maximum length of 30 characters. You can write between 3 and 15 ad titles. These are displayed alternately, and the best ones are set as favorites.



Text lines : The following lines are about description. Here you should clarify exactly what you are offering. Tell potential customers why it is worth visiting your website. Google specifies that you can write 2 to 4 lines of text for each ad. Text lines can be a maximum of 90 characters long in total.



Display URL : This is usually not the actual page to which users are redirected after clicking on your ad. The homepage or section of a company website is usually named here. The display within your ad acts as a showcase for your company. The link to this is permanently visible in your ad and can also be expanded to be clickable.



Destination URL : The actual page that users will land on when they click on the ad. Choose the page on your website that is most relevant to the user's search for your ad. A landing page looks professional when it is in the same context in which the ad appeared for users.
How extensively each component of the ad can be used depends on the type of ad and the assets added . This term also includes all content that can supplement each ad with useful information about companies.