Other June news in PPC advertising
Posted: Tue Feb 11, 2025 9:26 am
Discover the latest trends and updates in PPC advertising and online marketing for June 2024. Learn how to increase conversions and achieve better results with less cost.
Welcome to our regular roundup of news from the world of PPC advertising and online marketing! In this article, we'll focus on the latest trends and updates, for June 2024. Whether you're an experienced PPC specialist or just starting out, this information will help you streamline your campaigns, reach relevant audiences, and maximize your return on investment (ROI).
5 new features in Google Analytics 4
Google has announced updates to Google Analytics 4 (GA4) that bring new capabilities in the areas of reporting, budgeting and integration with other services. These updates, which will be implemented in the coming months, include advanced cross-channel reporting tools, artificial intelligence and support for the Chrome Privacy Sandbox. One of the main innovations is improved cross-channel reporting and budgeting. This feature will allow users to track and analyze the performance of their campaigns not only on Google, but also on other platforms. New metrics such as "ad spend", "ad clicks" and "ad impressions" will be included in the rep lithuania mobile database orts, allowing for more detailed analysis and better allocation of marketing budgets.
Google Ads is changing query matching: What you need to know
Google Ads is revamping query matching , adding tools for typos and tag controls to improve campaign performance. Google Ads has announced several updates that tweak the way search queries are matched and how advertisers can control brand-related traffic. These changes will roll out over the coming months and will affect various aspects of campaign management and reporting. Google says these changes are part of its ongoing effort to improve ad performance through AI technology, and that recent AI-powered improvements have increased broad match performance by 10% for advertisers using Smart Bidding.
Google tightens AdSense consent rules for Swiss users
Google is updating its consent management requirements for AdSense for search, AdSense for domains, and Programmable Search in Switzerland. Advertisers must implement more stringent consent management practices or risk losing ad viewability, in line with EEA and UK standards. These measures are intended to increase transparency and improve user consent management, in line with increasingly stringent data protection and privacy standards. Advertisers who fail to meet these requirements may face loss of viewability for their advertising campaigns. It is crucial that advertisers respond and adapt their practices to the new requirements to maintain the effectiveness of their marketing activities while complying with the law.
Welcome to our regular roundup of news from the world of PPC advertising and online marketing! In this article, we'll focus on the latest trends and updates, for June 2024. Whether you're an experienced PPC specialist or just starting out, this information will help you streamline your campaigns, reach relevant audiences, and maximize your return on investment (ROI).
5 new features in Google Analytics 4
Google has announced updates to Google Analytics 4 (GA4) that bring new capabilities in the areas of reporting, budgeting and integration with other services. These updates, which will be implemented in the coming months, include advanced cross-channel reporting tools, artificial intelligence and support for the Chrome Privacy Sandbox. One of the main innovations is improved cross-channel reporting and budgeting. This feature will allow users to track and analyze the performance of their campaigns not only on Google, but also on other platforms. New metrics such as "ad spend", "ad clicks" and "ad impressions" will be included in the rep lithuania mobile database orts, allowing for more detailed analysis and better allocation of marketing budgets.
Google Ads is changing query matching: What you need to know
Google Ads is revamping query matching , adding tools for typos and tag controls to improve campaign performance. Google Ads has announced several updates that tweak the way search queries are matched and how advertisers can control brand-related traffic. These changes will roll out over the coming months and will affect various aspects of campaign management and reporting. Google says these changes are part of its ongoing effort to improve ad performance through AI technology, and that recent AI-powered improvements have increased broad match performance by 10% for advertisers using Smart Bidding.
Google tightens AdSense consent rules for Swiss users
Google is updating its consent management requirements for AdSense for search, AdSense for domains, and Programmable Search in Switzerland. Advertisers must implement more stringent consent management practices or risk losing ad viewability, in line with EEA and UK standards. These measures are intended to increase transparency and improve user consent management, in line with increasingly stringent data protection and privacy standards. Advertisers who fail to meet these requirements may face loss of viewability for their advertising campaigns. It is crucial that advertisers respond and adapt their practices to the new requirements to maintain the effectiveness of their marketing activities while complying with the law.