: Sales Funnel vs. Flywheel: How the Inbound Sales Method Works

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Because once a lead has reached the final phase of the lead nurturing process, you have convinced them of your company and your performance and they have become a paying customer.

If you work on providing your new customer with the job seekers database best service, it is quite possible that they will then become a promoter of your product or service. This will generate new prospects that you can then guide through your lead nurturing process.

This idea of ​​further caring for customers in order to bind them to the company through service turns the funnel into the idea of ​​the flywheel: the energy that was invested in customer acquisition is used as momentum for further business initiation.



Strategic Lead Nurturing: Always keeping an eye on the customers
Strategic lead nurturing involves closely monitoring customer interactions, whereby robust customer relationship management (CRM) should always serve as the basis for inbound success. This is because all customer-related processes are consolidated and documented in a CRM system.

Since customer history is accessible company-wide with a CRM system, this approach not only tracks the progress of lead nurturing, but also enables automation and optimizes the handover of qualified leads between departments throughout the entire customer journey.

Find out more in this blog article:
What does a CRM system have to be able to do?


Conclusion
Lead generation - one of the most important goals in content marketing - would be almost hopeless without lead development.
Lead nurturing gives potential customers enough points of contact with your offer and your brand to be able to decide to make a purchase. The lead nurturing process takes into account the different phases of the customer journey and covers them with relevant content.