What did August bring to the world of SEO and PPC?
Posted: Tue Feb 11, 2025 8:48 am
Want to stay one step ahead in online marketing? Read our summary of August news.
The digital world is constantly evolving, and August was no exception. New algorithms, features, and trends have impacted the way marketers approach SEO, PPC, and other online channels. In this article, we’ll take a look at the most significant events and changes you should know about.
Google says Title Tags “may” affect rankings
John Mueller's explanation of the impact of title tags on rankings may be surprising, but here's why it makes sense.
Google’s John Mueller recently provided a surprising explanation for the impact of title tags on search engine rankings. His statement challenged the long-held belief in the SEO community that title tags are a key ranking fact dominican republic mobile database or. Mueller explained that while title tags can influence how pages are perceived and clicked on in search results, they are not a determining factor in ranking itself. Mueller also addressed the proper use of meta descriptions, emphasizing their importance in improving user experience and increasing click-through rates, rather than directly affecting page rankings. These explanations lead to a broader understanding that quality, relevant content is more important for SEO than purely technical optimization.
6 tips for effectively segmenting your customer lists
Do you rely on retargeting for your campaigns, but are you looking for ways to achieve even more precise reach? In a new video on the Seznam blog , you will learn how targeting your own customer lists can deliver improved results compared to traditional retargeting. This approach, which does not rely on third-party cookies, allows you to effectively reach users who are already interested in your products or services. Discover how you can use targeting your own customer lists to optimize your campaigns and achieve better results.
Instagram is changing the look of the grid in profiles
Instagram is currently testing a new vertical grid view on user profiles , moving from traditional square thumbnails to portrait-style images. This change could lead to a significant change in your posting strategy. Some Instagram profiles are already using a new, updated grid format that better aligns with the video format, especially Reels. This new look is essentially the Reels grid, but integrated into the main profile feed. As part of this change, all posts will automatically adjust to the new view, ensuring that content is consistent and visually appealing. This format improves the visual presentation and integration of videos with other posts, increasing user engagement and making it easier to browse content on your profile.
The digital world is constantly evolving, and August was no exception. New algorithms, features, and trends have impacted the way marketers approach SEO, PPC, and other online channels. In this article, we’ll take a look at the most significant events and changes you should know about.
Google says Title Tags “may” affect rankings
John Mueller's explanation of the impact of title tags on rankings may be surprising, but here's why it makes sense.
Google’s John Mueller recently provided a surprising explanation for the impact of title tags on search engine rankings. His statement challenged the long-held belief in the SEO community that title tags are a key ranking fact dominican republic mobile database or. Mueller explained that while title tags can influence how pages are perceived and clicked on in search results, they are not a determining factor in ranking itself. Mueller also addressed the proper use of meta descriptions, emphasizing their importance in improving user experience and increasing click-through rates, rather than directly affecting page rankings. These explanations lead to a broader understanding that quality, relevant content is more important for SEO than purely technical optimization.
6 tips for effectively segmenting your customer lists
Do you rely on retargeting for your campaigns, but are you looking for ways to achieve even more precise reach? In a new video on the Seznam blog , you will learn how targeting your own customer lists can deliver improved results compared to traditional retargeting. This approach, which does not rely on third-party cookies, allows you to effectively reach users who are already interested in your products or services. Discover how you can use targeting your own customer lists to optimize your campaigns and achieve better results.
Instagram is changing the look of the grid in profiles
Instagram is currently testing a new vertical grid view on user profiles , moving from traditional square thumbnails to portrait-style images. This change could lead to a significant change in your posting strategy. Some Instagram profiles are already using a new, updated grid format that better aligns with the video format, especially Reels. This new look is essentially the Reels grid, but integrated into the main profile feed. As part of this change, all posts will automatically adjust to the new view, ensuring that content is consistent and visually appealing. This format improves the visual presentation and integration of videos with other posts, increasing user engagement and making it easier to browse content on your profile.