Improving the user experience for ecommerce
Posted: Tue Feb 11, 2025 8:42 am
In this video, Giorgio Tave effectively summarizes some ideas that can concern us on how to improve the experience of e-commerce visitors : it ranges from rewriting the contents of the most relevant products for our business to the introduction of a search engine to facilitate the identification of contents of interest, without forgetting of course the attention towards one's community and always paying an eye to the technological evolution of one's sector.
Images also play a fundamental role in defining the chinese overseas europe data context of product pages and in supporting the calls to action within them: the ALT attribute of images, among other things, can be considered on a par with that of the page, as John Muller also reiterated .
Images are an element that supports calls to action and help increase the relevance of the page with respect to the user query for which you want to position yourself.
It is therefore very convenient to optimize images for the search keys that interest us, especially in the elements of:
File name: the clearest signal about the concept of the image, better to rename the file possibly in a concise and descriptive way
caption: an additional space in which to specify the content or the origin of the images
ALT tag: useful for providing alternative text readable by search engines
Title tag: an additional content of the meaning of the image, viewable when the mouse passes over it, certainly useful for the user
Another (imaginary?) problem that often afflicts e-commerce owners is the fear of being penalized due to the duplication of content (in particular, technical sheets) inherited entirely from the manufacturers' site. In reality, as you may have already read in my article on penalties , Google knows very well that there are contents that necessarily must be repeated to offer effective answers to requests for information, and that above all do not constitute an attempt to defraud the visitor. If it is information necessary to satisfy the needs of users, you can therefore safely include it in your pages, perhaps varying them slightly in relation to the type of searches you are addressing.
Images also play a fundamental role in defining the chinese overseas europe data context of product pages and in supporting the calls to action within them: the ALT attribute of images, among other things, can be considered on a par with that of the page, as John Muller also reiterated .
Images are an element that supports calls to action and help increase the relevance of the page with respect to the user query for which you want to position yourself.
It is therefore very convenient to optimize images for the search keys that interest us, especially in the elements of:
File name: the clearest signal about the concept of the image, better to rename the file possibly in a concise and descriptive way
caption: an additional space in which to specify the content or the origin of the images
ALT tag: useful for providing alternative text readable by search engines
Title tag: an additional content of the meaning of the image, viewable when the mouse passes over it, certainly useful for the user
Another (imaginary?) problem that often afflicts e-commerce owners is the fear of being penalized due to the duplication of content (in particular, technical sheets) inherited entirely from the manufacturers' site. In reality, as you may have already read in my article on penalties , Google knows very well that there are contents that necessarily must be repeated to offer effective answers to requests for information, and that above all do not constitute an attempt to defraud the visitor. If it is information necessary to satisfy the needs of users, you can therefore safely include it in your pages, perhaps varying them slightly in relation to the type of searches you are addressing.