HubSpot Content Strategy: More Traffic with Less Content.

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by Carsten Lange , on 6.9.2022


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Your content offering is also of great importance on social instagram database media. This is where potential customers experience a company's brand presence. This raises questions: What should companies offer via social networks? What do users want to see there? And how? Are you allowed to advertise there ? The success of a company's social media marketing strategy depends on the answers to such important core questions. This article answers the most important ones.

The advertising dream that never came true
In the early days of social media, it was often claimed that traditional marketing in social networks avoided the harmful effects of advertising, such as psychological reactance - the resistance to influence (in this case through advertising). This was seen as an ideal marketing situation .

There are studies that show that the acceptance of social media advertising is relatively high. Higher than, for example, in the medium of TV.

It was and remains wrong to conclude from this that you can advertise yourself freely, easily and without restrictions on social media: understanding social media marketing as a modern advertising platform is the wrong approach. Ergo: social platforms are not billboards.