Digital marketing metrics
Posted: Tue Feb 11, 2025 6:51 am
Clicks: This is the number of times a user clicks on an ad. It is the easiest way to quantitatively measure the performance of an ad.
Impressions: represent the number of times an ad appears on users' screens, without them needing to interact with it.
CPC (Cost per Click): This value consists of the amount that companies pay for each time a user clicks on their advertisement, which is displayed through Google Ads advertising, for example.
CTR (Click-Through Rate): This other value is responsible for representing the percentage of clicks in relation to the impressions shown on users' screens.
CPM (Cost per Thousand Impressions): This is the cost luxembourg mobile database of one thousand ad impressions. That is, how much an advertiser has to pay each time one thousand impressions are produced.
CPA (Cost per Acquisition): is the average capital cost that a company must invest to attract and acquire a customer. This value is relevant, since it allows organizations to know if the cost of customer acquisition is higher or lower than the product or service provided, so that it can be calculated if the company is operating at a loss.
Landing Page : This is the page that the user is directed to when they click on an ad . It is the section of every site that is specifically designed to achieve conversions and persuade the user. Is this the most important page on the site? It will depend on the industry, but if it is a site focused 100% on selling, it is likely to be.
ROAS (Return on Advertising Investment): ROAS is closely related to CPA, as it is the return on the expenditure made by the company. This value is very important to avoid losses. The financial health of any company or organization depends greatly on this aspect.
How can MD Marketing Digital help you with your PPC campaigns?
At MD Marketing Digital we can offer you highly effective PPC campaign management services. Our team of experts in Online Advertising and SEO will take care of the strategy, execution and optimization of your campaigns to obtain the best results. Don't hesitate to exponentially increase your online presence and boost your conversions with us.
Impressions: represent the number of times an ad appears on users' screens, without them needing to interact with it.
CPC (Cost per Click): This value consists of the amount that companies pay for each time a user clicks on their advertisement, which is displayed through Google Ads advertising, for example.
CTR (Click-Through Rate): This other value is responsible for representing the percentage of clicks in relation to the impressions shown on users' screens.
CPM (Cost per Thousand Impressions): This is the cost luxembourg mobile database of one thousand ad impressions. That is, how much an advertiser has to pay each time one thousand impressions are produced.
CPA (Cost per Acquisition): is the average capital cost that a company must invest to attract and acquire a customer. This value is relevant, since it allows organizations to know if the cost of customer acquisition is higher or lower than the product or service provided, so that it can be calculated if the company is operating at a loss.
Landing Page : This is the page that the user is directed to when they click on an ad . It is the section of every site that is specifically designed to achieve conversions and persuade the user. Is this the most important page on the site? It will depend on the industry, but if it is a site focused 100% on selling, it is likely to be.
ROAS (Return on Advertising Investment): ROAS is closely related to CPA, as it is the return on the expenditure made by the company. This value is very important to avoid losses. The financial health of any company or organization depends greatly on this aspect.
How can MD Marketing Digital help you with your PPC campaigns?
At MD Marketing Digital we can offer you highly effective PPC campaign management services. Our team of experts in Online Advertising and SEO will take care of the strategy, execution and optimization of your campaigns to obtain the best results. Don't hesitate to exponentially increase your online presence and boost your conversions with us.