screenshot graphic search engines as the main source of information

[hasinam2206]

Marketing techniques must shift their focus to the user, valuing genuine opinions from real product users over sellers’ claims. Consumers can now use search engines to research products and base their decisions on reviews, comments, and ratings from other users.

In this way, potential consumers can search croatia mobile database for what they want thanks to the power of search engines (Google, Yahoo, Bing, etc.), and not only ask if their decision is correct but also have the opportunity to read reviews, comments, and ratings from other users, thus developing their own viewpoint, based on their experiences and knowledge.

A study in 2016, during the peak of Web 2.0, found that reviews and comments significantly influence purchasing decisions. Another study in 2023 showed that 55% of respondents considered search engines their primary information source before purchasing, and 31% based their decisions on social media.

Due to this significant paradigm shift, Google increasingly values such content and promotes the display of comments in forums in search results. Therefore, a digital strategy should encompass all relevant spaces where the target audience interacts, aiming to influence opinions and commentators, improve search engine results, and analyze the information these mediums provide to optimize the performance of the actions taken.