Britney Spears' post on her accountInstagram
Posted: Tue Feb 11, 2025 5:43 am
Therefore, in today's marketing world, the power of celebrity influence on social media cannot and should not be underestimated. Recently, some notable events involved celebrities mentioning Argentine brands:
On Thursday, singer Britney Spears (do we even need to clarify who Britney is, bitch?) posted a photo on Instagram enjoying a Norton wine in the pool of what is surely her bulgaria mobile database super mansion. The image didn't stop until it reached Norton's social media managers who, without hesitation, reposted it with a more than eloquent copy: “oops, we did it again!”, a clear nod, not without taking risks, to Britney's famous song.
Influencer marketing example
On the other hand, Ryan Gosling (Ken in the Barbie movie) asked an Argentine journalist if Freddo ice cream still existed - "I love it, it's delicious!" said the actor. Just like Norton did, Freddo was quick to make a big deal about it.
A few months ago, when Taylor Swift performed her shows in Argentina, a casual event caught the attention of a chemical toilet brand: when the blonde finished her first concert, she left the stage so happy that she hugged and kissed Kansas City Chiefs player Travis Kelce, thus making their relationship official in front of thousands of fans and cameras. In many of those photos, they are seen hugging next to a portable toilet from the Basani company.
Within hours, Basani was trending on X and the videos were proudly shared on social media, garnering thousands of comments.
Even in my case, the meme that I liked the most mentions precisely the exposure that this photo gave to the brand.
On Thursday, singer Britney Spears (do we even need to clarify who Britney is, bitch?) posted a photo on Instagram enjoying a Norton wine in the pool of what is surely her bulgaria mobile database super mansion. The image didn't stop until it reached Norton's social media managers who, without hesitation, reposted it with a more than eloquent copy: “oops, we did it again!”, a clear nod, not without taking risks, to Britney's famous song.
Influencer marketing example
On the other hand, Ryan Gosling (Ken in the Barbie movie) asked an Argentine journalist if Freddo ice cream still existed - "I love it, it's delicious!" said the actor. Just like Norton did, Freddo was quick to make a big deal about it.
A few months ago, when Taylor Swift performed her shows in Argentina, a casual event caught the attention of a chemical toilet brand: when the blonde finished her first concert, she left the stage so happy that she hugged and kissed Kansas City Chiefs player Travis Kelce, thus making their relationship official in front of thousands of fans and cameras. In many of those photos, they are seen hugging next to a portable toilet from the Basani company.
Within hours, Basani was trending on X and the videos were proudly shared on social media, garnering thousands of comments.
Even in my case, the meme that I liked the most mentions precisely the exposure that this photo gave to the brand.