Below is an example of the different thumbnails used

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Netflix – personalization and visual stimuli
Netflix is ​​an example of a company that uses neuromarketing to optimize its recommendation algorithms and user experiences. A key element of Netflix’s marketing strategy is personalization. The platform analyzes user data to customize not only movie recommendations but also thumbnails—visual stimuli that attract attention.

by Netflix to present the same title.

netflix 2 thumbnails – neuromarketing

Source: NetflixTech Blog

Neuromarketing research has shown that different demographics respond differently to images—some prefer faces of heroes, others fast-paced action scenes. Netflix uses A/B testing and emotion analysis to present users with images that are more likely to be clicked.

Below is an example of how Netflix adjusts the thumbnail vietnam telegram data for “Good Will Hunting” based on user preferences.

netflix thumbnails – neuromarketing

Source: NetflixTech Blog

If a user prefers watching romantic movies, they will see a couple of actors on the thumbnail. However, if they prefer comedy movies, the thumbnail will feature an actor known from movies on this topic.

Neuromarketing is also used in Netflix’s communications strategy. The company creates trailers and advertising campaigns that evoke emotions such as curiosity or excitement, which makes viewers more likely to engage with the proposed content.