Who specifically benefits from marketing strategy and how?

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A document that clearly describes the assumptions of the marketing strategy is extremely useful when many people and entities are working on the brand: various agencies, freelancers, salespeople or people from different departments of the company, so that everyone knows what brand they are working on, what its unique recipe is and how to communicate it.

This requires a single, coherent and transparent strategy – a recipe, a prescription and an instruction manual on how to present the brand to the world.

This does not mean that only companies with a thailand telegram data larger team or partner structure should have a marketing strategy. A strategy is an ideal solution even for sole proprietorships, because thanks to it they will also be able to obtain the benefits of having a strategy discussed in the next point.