How to determine the size of the marketing budget in the B2B and B2C sectors?

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In my experience, whether you operate in the B2B or B2C sector has a significant impact on how much money should be allocated to marketing.

In the B2B sector , the specificity of the market and the length of the sales process are important factors influencing the budget. For example, in the IT industry, where the sales process often lasts several months, it is worth investing more money in content marketing to educate potential customers.

The value of the transaction also affects the budget – the higher switzerland telegram data the value, the larger the budget for acquiring the customer. For example, a company producing industrial machinery may allocate as much as 7-10% of its revenue for marketing activities.

In the case of B2C , the breadth of the target market and competition are key. For example, a fashion brand aimed at young people will need a larger budget for social media promotions to reach its target group.