Despite this, you will most likely not choose it anyway

[nusaiba129]

The last graph shows us that at this point there is:

40% chance that you will decide to abandon the purchase,
55% chance that you will choose one of the brands Dell, Apple, Lenovo, HP, Acer and Asus,
and only 5% chance that you will choose brand X.
what is the chance that a decision maker will choose your netherlands telegram data brand - building brand awareness

Source: Dale W. Harrison, 2023

Why?

Precisely because before you started your search, brand X did not yet exist in your consciousness.

This is an interesting phenomenon because brand X could have had a more attractive offer than the others. Let's say, it provides laptops with comparable performance, at slightly lower prices.

.