what values ​​you want your audience to associate your brand with

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Example? If you are a brand that values ​​such as peace, relaxation, gentleness, order, harmony, or discretion, avoid hot-tempered, rebellious influencers who call for revolution.

So what’s the advice? Determine exactly , and then assess which influencers align well with those values.

Remember – the image that the creator you work with builds mexico telegram data will have a direct impact on the image of your brand that will be created in the minds of their recipients.

Fifth, think carefully about how much you want to spend on influencer marketing.
Collaboration with influencers can entail costs of varying degrees. Typically, in the case of creators with larger reach, we must expect correspondingly higher costs.

It is important to choose budgets that best suit the needs of a given campaign.

In the case of influencer marketing, it is very easy to burn through your budget by choosing an influencer who reaches a different target group than your brand, an influencer with too large a reach (remember – higher reach = lower level of audience engagement), or an influencer who speaks with a different voice than your brand.

Sometimes by spending less, but choosing the creator to work with more carefully, we can gain much more.

The question is, how can we assess whether a given cooperation is “successful”?