Content Distribution on the Internet – How Much Time Should You Devote to It?

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To answer this question, I will use the division prepared by the Foundation agency, which specializes in content marketing.

According to this division, in the case of content distribution, content marketers can be divided into 3 types, with each of them devoting a different amount of time to distribution:

majority (spending 90% of time on content creation, 10% on distribution),
smart (spending 70% of time on content creation, 30% on distribution),
geniuses (spending 25% of their time creating content, kuwait telegram data 75% on distribution).
how much time is needed for content distribution – content distribution

Source: Foundation , 2023

Don't get me wrong, I don't mean to say that you should immediately find a few extra hours to publish your content to as many channels as possible. That's not the point.

I just want to show you that ultimately, you should treat the process of distributing content as just as important or even more important than the process of preparing it.

For most marketers, working with content ends with a single click of the “publish” button.

However, if you want to effectively reach your audience, this approach would be a path to nowhere.