Tip: Keep it short and give users only as much information as they need .
Posted: Mon Feb 10, 2025 11:01 am
The introduction also corresponds to the first impression. And it corresponds to the purpose of the page. If your headline is too long, for example, or the language does not match the CTA that visitors to your page should click on, you may lose a potential lead. Whenever possible, attract maximum attention with the headline.
When creating the headline, ask yourself the following questions:
Who do I want to address?
What solution do I offer my visitor?
How does it become immediately clear what it is about?
9 tips on how to write gripping headlines.
Landing Page Anchor Point: The Image
90 percent of all information transmitted to our brain is teacher database visual in nature. Did you know that this information is processed by our brain 60,000 times faster than pure text? - A picture is worth a thousand words.
It is therefore worth making an effort to select the right images and place them in the best possible way so that visitors can access a landing page without any hurdles.
The images on your landing pages should also appeal to your persona emotionally, so that they can ideally also be convinced on a values level. The goal for interested parties is to fill out a form and thus become a lead in your database.
Ideally, the image conveys the essence of your offer or your brand.
A recommendation: Use good images in a sufficiently high resolution to capture your visitors' attention in a timely manner.
The lead nurturing process - simply explained.
Landing page highlight: The information
After you have aroused the interest of your visitors with the help of your headline and an image, now is the right time to present your offer in more detail. The focus should always be on the visitor - not on the quality of the offer, products or your service.
When creating the headline, ask yourself the following questions:
Who do I want to address?
What solution do I offer my visitor?
How does it become immediately clear what it is about?
9 tips on how to write gripping headlines.
Landing Page Anchor Point: The Image
90 percent of all information transmitted to our brain is teacher database visual in nature. Did you know that this information is processed by our brain 60,000 times faster than pure text? - A picture is worth a thousand words.
It is therefore worth making an effort to select the right images and place them in the best possible way so that visitors can access a landing page without any hurdles.
The images on your landing pages should also appeal to your persona emotionally, so that they can ideally also be convinced on a values level. The goal for interested parties is to fill out a form and thus become a lead in your database.
Ideally, the image conveys the essence of your offer or your brand.
A recommendation: Use good images in a sufficiently high resolution to capture your visitors' attention in a timely manner.
The lead nurturing process - simply explained.
Landing page highlight: The information
After you have aroused the interest of your visitors with the help of your headline and an image, now is the right time to present your offer in more detail. The focus should always be on the visitor - not on the quality of the offer, products or your service.