How should you get started with content marketing?

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Are you now convinced that you need content marketing?

Here’s a quick and easy way to get started:

1. Understand your target users
A common mistake in content marketing is not knowing who your target audience is. If you don’t know who your consumers are, you can’t create content that appeals to them.

An excellent way to do this is to create a user persona. Essentially, this is a “fictional character” that represents your ideal customer.

Learn how to create user personas with this guide .

2. Find out what people are searching for
To get long-term results from content marketing, your content should rank in search engines like Google and YouTube.

To do this, you need to find topics that your users are searching for.

Start by brainstorming some keywords related to your topic. For example, if you’re a fitness trainer, your “seed” keyword might be “workout.”

Put your keyword into a free keyword tool like Ahrefs Keyword Generator . It will then display up to 150 keyword suggestions along with their estimated monthly search volume.

keyword generator

If you’re making a video, you can do the same thing using our free YouTube keyword tool :

YouTube Keyword Tool Find YouTube Keyword Ideas for Free

You can then review the list and select topics that are denmark telegram data relevant to your website.

Further reading
What are keywords? How to use keywords for SEO
How to Do SEO Keyword Research
6 Keyword Research Tips for Finding Potential Topics
How to do YouTube keyword research in three steps
3. Keep up the pace
If you don’t publish new content, you won’t rank.

To ensure that you can publish content consistently, it is recommended that you create your own publishing calendar, which is a table of topics and times for the content you want to publish.

For example, our content timeline at Ahrefs looks like this:

content calendar

For us, this is 1–2 articles per week. However, your schedule may vary, so please build a schedule that works for you based on your budget and resources.