Some priorities are in conflict
Posted: Mon Feb 10, 2025 10:17 am
Specifically, we are talking about what CEOs want, as opposed to what the public needs. It seems that some executives do not understand the importance of personalized content. It is the job of marketers to find the way and tools to explain it to them. The strongest argument for them is that a high percentage (X) of customers prefer to buy a p hungary mobile database roduct from a company that exclusively addresses them through its campaigns.
Solution
Talk extensively with the heads of each department, including CEOs, about this situation. With figures in hand, sooner or later they will have to understand the need to intelligently personalize information in order to achieve a greater and better audience reach.
4. The importance of Email Marketing VS other promotional techniques
Something that is well known in the digital world: email is still the technique that achieves the highest ROI. However, modern advances and other media, such as social media, can give the impression that email is an obsolete resource. If CEOs have this mistaken belief, they need to be reminded of this fact, with solid figures.
Solution
A study comparing the ROI of different media and techniques will be enough to start the conversation. Without neglecting social media, as well as continuing with blogging work, special attention should be paid to email campaigns .
5. Sellers do not take full advantage of the potential of this technique
Exactly 39% of them do not complement their email campaigns with other promotional techniques, which is really worrying, since the power of working together is being wasted.
Solution
An efficient design of each campaign must consider each channel separately, as well as their relationship to each other. For example, deciding how and when leads generated through Facebook, Twitter and the corporate blog will be nurtured at each stage through email.
Email marketing continues to face challenges that will have to be overcome by applying the right methods, educating CEOs, and paying attention to what the data tells us. In this way, we will be able to integrate this technique, taking advantage of its maximum potential and thus strengthen the digital strategy.
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Solution
Talk extensively with the heads of each department, including CEOs, about this situation. With figures in hand, sooner or later they will have to understand the need to intelligently personalize information in order to achieve a greater and better audience reach.
4. The importance of Email Marketing VS other promotional techniques
Something that is well known in the digital world: email is still the technique that achieves the highest ROI. However, modern advances and other media, such as social media, can give the impression that email is an obsolete resource. If CEOs have this mistaken belief, they need to be reminded of this fact, with solid figures.
Solution
A study comparing the ROI of different media and techniques will be enough to start the conversation. Without neglecting social media, as well as continuing with blogging work, special attention should be paid to email campaigns .
5. Sellers do not take full advantage of the potential of this technique
Exactly 39% of them do not complement their email campaigns with other promotional techniques, which is really worrying, since the power of working together is being wasted.
Solution
An efficient design of each campaign must consider each channel separately, as well as their relationship to each other. For example, deciding how and when leads generated through Facebook, Twitter and the corporate blog will be nurtured at each stage through email.
Email marketing continues to face challenges that will have to be overcome by applying the right methods, educating CEOs, and paying attention to what the data tells us. In this way, we will be able to integrate this technique, taking advantage of its maximum potential and thus strengthen the digital strategy.
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