Use content across multiple channels
Posted: Mon Feb 10, 2025 10:15 am
Finally, the easy part. Format, finalize, and upload your content to the channel of your choice, and you’re off to the races. That said, there’s often more tweaking involved in this process than you’d expect, which made it clear to me that…
How to scale content creation
All of the above is enough to get your content creation off the ground. But you can only do so much on your own. If you really want to scale your content efforts, you need to get other people involved and systematize your process.
In this section, we will introduce five methods based on our experience:
Each channel has someone responsible
Break down the content creation process into small tasks
Create sop
Hire knowledgeable writers
Use a content calendar
Each channel has someone responsible
Creating and managing content for each marketing channel yourself belgium telegram data is an impossible task. You need to delegate this responsibility to someone else.
This is how we do things at Ahrefs. We create content for two main channels: blog and YouTube. I work on the blog, and Sam works on YouTube.
Here are some key responsibilities of each channel coordinator:
Plan and coordinate content . What content gets published and when? What tasks need to be completed so we can live with the content?
Hire content creators . Scaling content means hiring more content creators. These people might be bloggers, writers, or something else. Regardless, someone has to find and vet these people. (We ’re hiring , by the way )
Create content and style guides . Everyone needs to be on the same page if you’re going to scale and maintain a consistent brand voice. Content guides can help with this. ( We’re still working on ours .)
Of course, it’s possible to have one person in charge of multiple channels, but that can be inefficient. If you spread people too thin, they’ll just produce a lot of mediocre content for many channels instead of producing exceptional content for one channel.
How to scale content creation
All of the above is enough to get your content creation off the ground. But you can only do so much on your own. If you really want to scale your content efforts, you need to get other people involved and systematize your process.
In this section, we will introduce five methods based on our experience:
Each channel has someone responsible
Break down the content creation process into small tasks
Create sop
Hire knowledgeable writers
Use a content calendar
Each channel has someone responsible
Creating and managing content for each marketing channel yourself belgium telegram data is an impossible task. You need to delegate this responsibility to someone else.
This is how we do things at Ahrefs. We create content for two main channels: blog and YouTube. I work on the blog, and Sam works on YouTube.
Here are some key responsibilities of each channel coordinator:
Plan and coordinate content . What content gets published and when? What tasks need to be completed so we can live with the content?
Hire content creators . Scaling content means hiring more content creators. These people might be bloggers, writers, or something else. Regardless, someone has to find and vet these people. (We ’re hiring , by the way )
Create content and style guides . Everyone needs to be on the same page if you’re going to scale and maintain a consistent brand voice. Content guides can help with this. ( We’re still working on ours .)
Of course, it’s possible to have one person in charge of multiple channels, but that can be inefficient. If you spread people too thin, they’ll just produce a lot of mediocre content for many channels instead of producing exceptional content for one channel.