Digital Marketing: 4 things that obsess people about Chatbots
Posted: Mon Feb 10, 2025 10:08 am
Technology makes it possible to enhance a digital marketing strategy , speeding up processes and reaching the hearts of users through innovation. A good example is Chatbots, which, when properly designed, make it possible to maintain an attractive and valuable conversation. But what makes them so fascinating? Find out the 4 things that obsess us about them!
What we transmit builds reality and generates sensations. And that is precisely the key to success in human-robot interaction; if we like its responses and they are useful, it will win us over . Otherwise, when we have a poorly configured dialogue, the presence of the bot can be a first and last word, especially if the problem persists in subsequent messages.
Therefore, if we include it in a Digital Marketing strategy , the main thing is to define clear objectives, know who the users will be and have the ability to create a relevant, attractive and fluid conversation. That will be the DNA of our Chatbot.
Now let's get down to the details. Why are we fascinated by these software?
1. They improve the user experience
Things that obsess about chatbots
Do you need the weather report? Do you want to read the da denmark mobile database y's news headlines? Do you want to resolve a question about a purchase process? Well, all of this and much more can be achieved in a couple of seconds, from a single conversational interface and without time restrictions.
Bots can manage consumer requests, deliver a satisfactory and instant response, and become a support channel on social networks , messaging platforms, and websites. It is a time saver for customers and a competitive advantage for companies that opt for this technology. But, it is not that simple. What would happen if the Chatbot is not able to interpret what the user is asking for? That is where we enter the area of artificial intelligence, which we will see later.
2. They deliver personalized messages
The TechCrunch bot is a good example of personalized content. It even makes a difference from its first dialogue, welcoming its users by calling them by their name. But that is not the only thing these virtual actors can do to make their messages comply with this characteristic.
For example, if we have a news bot, when building its discourse we can make users access alternatives to choose what type of publications they want to receive. In this way we avoid delivering articles about sports, when they are only interested in those related to politics or technology.
What we transmit builds reality and generates sensations. And that is precisely the key to success in human-robot interaction; if we like its responses and they are useful, it will win us over . Otherwise, when we have a poorly configured dialogue, the presence of the bot can be a first and last word, especially if the problem persists in subsequent messages.
Therefore, if we include it in a Digital Marketing strategy , the main thing is to define clear objectives, know who the users will be and have the ability to create a relevant, attractive and fluid conversation. That will be the DNA of our Chatbot.
Now let's get down to the details. Why are we fascinated by these software?
1. They improve the user experience
Things that obsess about chatbots
Do you need the weather report? Do you want to read the da denmark mobile database y's news headlines? Do you want to resolve a question about a purchase process? Well, all of this and much more can be achieved in a couple of seconds, from a single conversational interface and without time restrictions.
Bots can manage consumer requests, deliver a satisfactory and instant response, and become a support channel on social networks , messaging platforms, and websites. It is a time saver for customers and a competitive advantage for companies that opt for this technology. But, it is not that simple. What would happen if the Chatbot is not able to interpret what the user is asking for? That is where we enter the area of artificial intelligence, which we will see later.
2. They deliver personalized messages
The TechCrunch bot is a good example of personalized content. It even makes a difference from its first dialogue, welcoming its users by calling them by their name. But that is not the only thing these virtual actors can do to make their messages comply with this characteristic.
For example, if we have a news bot, when building its discourse we can make users access alternatives to choose what type of publications they want to receive. In this way we avoid delivering articles about sports, when they are only interested in those related to politics or technology.