Organic traffic channel in search engines

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In addition to the returns obtained from strategies to generate leads or sales, their tools and processes acquire an intrinsic value, which can be sold and generate profits. Here we tell you about the 6 main assets in Inbound Marketing:

1-
The way to rank well in search engines and generate more traffic is through quality, relevant and original content, within a site with well-maintained SEO, that does not expire, is intuitive and is updated regularly. It is also possible to generate traffic from social networks.

The intrinsic value, then, would be the blog or website where the content is hosted, which acquires intrinsic value and can be sold as an asset. For example, a travel agency can identify a blogger who travel bolivia mobile database s the world narrating his experiences and who has many visits and thousands of followers, and become interested in buying his blog.

These are the assets of Inbound Marketing

2- Scope
A brand's reach refers to the number of subscribers on social networks or the number of conversions obtained through various digital marketing strategies , whether on the website, after landing on a landing page from social networks or ads, etc. With each of the leads obtained, a database is formed, which can be managed by creating qualified and much more effective lists of prospects.

The intrinsic value in this case would be concentrated precisely in this subscriber database, since these are potential customers, who can be converted into recurring buyers, and the performance would be the sales obtained from digital marketing strategies such as email campaigns or mobile marketing.



3- Database
This list of prospects or clients created thanks to the conversions obtained through Inbound Marketing actions also has an intrinsic value. This is its potential to be sold to other people interested in this database. However, this can only be done if our privacy policies stipulate it and the subscribers have given their consent to do so.



4- The content
It is closely related to the organic traffic asset, in which content plays a fundamental role. But on its own, all the content that is generated can be considered an asset since it will continue to generate traffic and leads consistently over time. In turn, it generates a return on sales made thanks to this information.