1. The variety of smart pet products is gradually increasing, and the overall scale is growing rapidly.
①As the market size of China's pet products industry continues to expand, its product categories are gradually enriched.
According to their functionality, smart pet products include: smart oman mobile database feeding smart water dispenserfeeder, smart cleaning smart groomerdryercat litter box cat toiletcat bed..., smart playmates smart funny ballssticks, pet companion robots, smart wearables and monitoring smart wearablesmonitoringlocatorscameras, etc. and many other smart pet products.
②The market size of the pet smart products industry has also gradually increased. Also mentioned in the middle article It is expected that the market size will grow to 9.81 billion yuan in 2026.
Figure 24: Market size and forecast of China’s smart pet products industry
Data source: "TouBao Research Institute, Overview of China's Smart Pet Products Industry in 2022"
2. Compared with other pet segments, the growth rate of the smart pet products market is far ahead.
① In China, young pet owners have more emotional needs for pets, and pay more attention to the companionship and health of pets. Smart pet products can further take care of pets' daily lives, guide pet owners to raise pets, and meet pet owners' needs for refined pet raising. The sales of smart pet products have increased significantly. From April 2022 to March 2023, the GMV gross merchandise volume of smart cat litter boxes on JD increased by 62% year-on-year, and the GMV of smart feeders increased by 61% year-on-year. There is still room for continued growth.