Video marketing strategies - Steps to create a video

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An action plan tells me what actions related to this type of content I am going to carry out, what resources I am going to need and who will be involved.

It also allows me to visualize how much time in advance I need to produce the audiovisual material.

Video can be present as part of my content calendar, in advertising or expectation campaigns, launches, creation of information products, etc.

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Creation of audiovisual content
The audiovisual creation process has three very well-defined stages.

They are:

Pre-production.
Production.
Postproduction.


1.- Preproduction
Pre-production includes the creative part and the specific planning of each of the recordings we are going to make.

In both cases we must worry about every detail.

A well-done pre-production will save us time, money and inconvenience.

It is a series of steps that begin with an idea.

Giving shape to an idea
The idea is created and structured through a creative process of searching for insights.

Below we can see two examples of audiovisuals that revolve around the Christmas email database marketing swiss dinner, but with different insights and treatments.

Youtube video thumbnail
Youtube video thumbnail
Treatment is defined
In this step we ask ourselves how we are going to audiovisually express our idea: shots, lighting, colors, soundtrack, type of editing, etc.

Let us remember that each of these elements communicates; this is what we call audiovisual language.

We created a script
Depending on the type of audiovisual we are going to record, we will need a literary or technical script and/or an outline.

The important thing is to have a guide.