Google Trends operates in a highly relativistic manner
Posted: Sun Feb 09, 2025 10:52 am
5. Context
Instead of comparing to the overall popularity of all trends, today’s results are compared to the previous height of the keyword you entered.
Take the term “Caribbean cruise” for example – a very popular search term before COVID-19.
Here's what you'll see in the default settings, which include "Last 12 Months."
Caribbean Cruise Trends
It's probably no surprise that Caribbean cruises have declined in popularity.
But what if we change the date to "2004 to Present"?
2004 Caribbean Cruise
The overall trend looks more stable. This belgium mobile database familiar “heartbeat” pattern is characteristic of seasonal search terms like Caribbean cruises.
Takeaway: Never lose sight of context .
Before you believe you’ve discovered insights that others don’t, try to get past your own blind spots.
Other ways to add context include:
Use the +Compare tool to add new keywords.
Filter by country or category.
Web search.
6. Use specific search options to get more advanced information
Using “related queries” and other specific search options can help you find new keyword ideas and even get information from your competitors .
Instead of comparing to the overall popularity of all trends, today’s results are compared to the previous height of the keyword you entered.
Take the term “Caribbean cruise” for example – a very popular search term before COVID-19.
Here's what you'll see in the default settings, which include "Last 12 Months."
Caribbean Cruise Trends
It's probably no surprise that Caribbean cruises have declined in popularity.
But what if we change the date to "2004 to Present"?
2004 Caribbean Cruise
The overall trend looks more stable. This belgium mobile database familiar “heartbeat” pattern is characteristic of seasonal search terms like Caribbean cruises.
Takeaway: Never lose sight of context .
Before you believe you’ve discovered insights that others don’t, try to get past your own blind spots.
Other ways to add context include:
Use the +Compare tool to add new keywords.
Filter by country or category.
Web search.
6. Use specific search options to get more advanced information
Using “related queries” and other specific search options can help you find new keyword ideas and even get information from your competitors .