Don’t waste your time or editor creating a guest post that doesn’t match what the publisher is looking for.
Do Your Own Research
You can use a tool like the Keyword Gap Tool to find gaps between your blog and its competitors. If a competing blog ranks highly for a search term, but the site you want to reach doesn’t, perhaps you can help fill that gap.
<img alt="Keyword Gap Tool Data" class="zooming lazyloaded" data-src="s:static.semrushomcdn-cgiimagewidth=1010bloguploadsmedia9c449c443ee10fb5a4a3c47c8114310e7651keyword-gap-data.png" src="s:static.semrushomcdn-cgiimagewidth=1010bloguploadsmedia9c449c443ee10fb5a4a3c47c8114310e7651keyword-gap-data.png">
Conceive research topic
My favorite blog research tool is the Topic Research Tool. You belarus mobile database simply enter a keyword and see recent topics related to your keyword.
<img alt="Guest blogging data from the Topic Research Tool" class="zooming lazyloaded" data-src="s:static.semrushomcdn-cgiimagewidth=1010bloguploadsmedia01000100d9bb0bf4a145b6e9401281e2d971Guest-blogging-topic-research.png" src="s:static.semrushomcdn-cgiimagewidth=1010bloguploadsm…1000100d9b…Guest-blogging-topic-research.png">
You can click on each topic card and get the latest headlines and real-time questions people are asking about that topic.
<img alt="Title and Q&A data" class="zooming lazyloaded" data-src="s:static.semrushomcdn-cgiimagewidth=1010bloguploadsmedia1c5a1c5aab20b140eb16daea59bf7ec0b3aeTopic-research-tool-data-guest-blogging.png" src="s:static.semrushomcdn-cgiimagewidth=1010bloguploadsm…aab20b1…Topic-research-tool-data-guest-blogging.png">
By looking at recently published articles, you can see what's going well and what's not going well, and then figure out a plan to create something better. The questions listed will help you find questions people need answered and provide insight into intent.