To take advantage of high-intent keywords and purchase intent, consider using keywords to target visitors who have purchased from you in the past or have interacted with your site multiple times. To attract new customers, it’s best to use product-specific keywords, such as “best macro lens for nature photography.”
As we mentioned before, buyer keywords are terms and phrases that people type into search engines that indicate they are actively looking to buy. The trick is to understand what your potential buyers are using namibia mobile database as buyer intent keywords so that you can incorporate the same terms and phrases into your content or paid ads. Paying for or optimizing your website for every term or phrase associated with your brand will not serve your digital marketing strategy well. Therefore, it would be best if you were more intentional with your keyword use. That’s why understanding the three different types of buyer keywords is crucial in your SEO planning.
Information Keywords
When users are looking for information, informational keywords often begin with "how," "what," "why," "where," "guides," "ideas," "best," or "tips." Typically, these keywords have lower buyer intent. Examples include "best chocolate cake recipes" or "how to build a website." These keyword phrases don't actually entice potential customers to buy; they tell them that you can provide a solution to their problem.